A Strategy of Global Marketing at Loreal Case Study

Essays on A Strategy of Global Marketing at Loreal Case Study The paper "A Strategy of Global Marketing at Loreal" is an amazing example of a case study on marketing. The L’Oreal Group is considered as the largest company which produces beauty and cosmetics across many countries of the world. With its main offices in Paris, it has so many units and plants in the other nations of the world. It mostly concentrates on; skincare, hair color, makeup, perfumes, sun protection, and hair care. In the United Nations, the company actively supplies pharmaceuticals and dermatological fields and is considered as the leading nanotechnology patent-holder. The study below considers the aspects through which the company is able to adapt a strategy of global marketing and why it has different cultural distinctions for enhancement of the prosperity in international markets.How L’Oreal is adapting a global marketing strategyThe Company is widely represented by the many units which are located in various parts of the world. Apart from the distributors who are located almost in all corners of the world, it has five worldwide research and development centers: there are two in France (Chevilly and Aulnay), one in the United States (Clark, New Jersey), and one in Japan and another one in Shanghai China. These centers concentrate on research and manufacturer of the unique cosmetics products which are distributed to all the centers across the world. Although the organization is operated by a common management committee which is also considered as the board of directors and expected to formulate common policies and principles, there are other operational policies that are formulated at the plant level depending on the culture of the environment. This is highly influenced by the external and life factors like political, social and economical which influence the behavior of people (Armstrong Kotler, 2007).Cultures of L’Oreal in JapanThe main challenge of the company in the global market is whether it should adopt the general cult ure of the product thus considering the consumers in the global dimension or the specific culture of the location of each unit and still maintain the standardization of the products. Each country has got its cultures which should be adopted by any individual or organization surviving in it. The organization should lay its strategies for the operations of marketing and promotion of the make-up products based on the influence of the cultural activities or behavior of the consumers.Considering the cultural activities of Japan is an essential aspect of marketing because it influences and needs and wants of the targeted consumers as well as having a positive impact in the efforts to interpret the communication of the products. Considering the behavior of the consumers will enable the management and other operators of the organization to effectively formulate the important aspects of manufacturing the products, for example, features of the cosmetics, packaging, symbolic attributes, promot ion and service attributes.

Point Of View In A Rose For Emily By William Faulkner

In â€Å"A Rose for Emily† author William Faulkner, uses the literary element, point of view, to show the town’s feelings as it reacts to the events surrounding Miss Emily, create a suspenseful tone, and convey the theme that oppression can cause someone to reach their breaking point. In the Perrine handout, it says, â€Å"With the growth of artistic consciousness, the question of point of view—of who tells the story, and, therefore, of how it gets told—has assumed special importance† (Perrine). In this case, the author uses the plural form of first-person point of view which affects the tone and theme of the story. For example, In the â€Å"... first-person point of view, the author disappears into one of the characters, who tells the story in in the†¦show more content†¦It’d also contradict the whole point of the story which is to highlight the effect of gossip. Faulkner also uses an objective point of view to create a suspenseful tone and convey the theme. For example, when Miss Emily goes to the town’s druggist for poison, they exchange dialogue on which one would be the best and in result Miss Emily asks for arsenic. The druggists then replies, â€Å"Why, of course, if that’s what you want. But the law requires you to tell what you are going to use it for†(Faulkner) to which then Miss Emily just stares at him without responding, causing the druggist to stop questioning her and package up the poison. With this point of view, â€Å" readers are placed in the position of spectators...they see what the characters do and hear what they say but must infer what they think or feel†¦Ã¢â‚¬  (Perrine). The druggist refraining from asking anymore questions shows that he felt uneasy about the situation and thought it was best to just do what she requested. This could be supported by the fact he wrote â€Å"For rats† on the package. This is what acts as a catalyst for the suspenseful tone. Miss Emily refusing to tell what she needs the arsenic for implies that she has malicious intentions, which builds up suspense and curiosity for the reader. The different point of views also help convey the overall theme of the story; the suppression of a person can cause them to break. The townspeople are able to see her father’s ways as hurtful for MissShow MoreRelatedA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreEssay on William Faulkners A Rose for Emily1539 Words   |  7 PagesWilliam Faulkners A Rose for Emily As any reader can see, A Rose for Emily is one of the most authentic short stories by Faulkner. His use of characterization, narration, foreshadowing, and symbolism are four key factors to why Faulkners work is idealistic to all readers.   Ã‚  Ã‚  Ã‚  Ã‚  The works of William Faulkner have had positive effects on readers throughout his career. Local legends and gossip trigger the main focus of his stories. Considering that Faulkner grew up in Mississippi, he wasRead MoreA Closer Look At William Faulkner s A Rose For Emily1384 Words   |  6 PagesA Closer Look at William Faulkner’s â€Å"A Rose for Emily† There have been many short stories written about life during the Reconstruction era after the civil war. Some stories, even though they are fictitious, are based upon and often mirror actual events that have taken place. The most relevant stories tell of lives and families that have been separated due to war, and how the remnants were left the task of rebuilding. As towns changed, people were somewhat reluctant to let go of past beliefs and whatRead MoreA Rose For Emily Literary Analysis957 Words   |  4 PagesWilliam Faulkner is a well-known author, whose writing belongs in the Realism era in the American Literary Canon. His writing was influence by his Southern upbringing, often setting his stories in the fictional Southern town, Yoknapatawpha County. â€Å"A Rose for Emily† was one of Faulkner’s first published pieces and displays many of the now signature characteristics of Faulkner’s writing. The short story provides commentary through the use of many symb ols. In William Faulkner’s short story, â€Å"A RoseRead MoreUnderstanding Faulkner s Madness By William Faulkner1385 Words   |  6 PagesUnderstanding Faulkner’s Madness William Faulkner s â€Å" A Rose for Emily † illustrates the extremes that someone may be driven to in the face of the â€Å" loveless † life that Miss Emily’s father created for her by driving away all the potential suitors. The major and minor events in the story help develop the plot idea that in the progress from an aristocratic but romanticized past to a more egalitarian present and future. Emily represents the standards and attitudes of the old south, and her inabilityRead MoreSummary Of A Rose For Emily 985 Words   |  4 PagesFatimah Alzauri ENGL 1010 Re 15 November 2015 Brief Analyzing for â€Å"A Rose for Emily† â€Å"A Rose for Emily† is a short horror, tragedy story which contains an interesting connection between its point of view and its plot, moreover, characters, and setting where the story takes a place, have a portion of making it a noteworthy story. William Faulkner, who wrote â€Å"A Rose for Emily† set it to present a picture of a lonely woman from Mississippi who expires to mental illness. The tragedy in this story isRead More William Faulkner Essay1215 Words   |  5 Pages William Faulkner nbsp;nbsp;nbsp;nbsp;nbsp;William Faulkner is one of Americas most talked about writers and his work should be included in any literary canon for several reasons. After reading a few of his short stories, it becomes clear that Faulkners works have uniqueness to them. One of the qualities that make William Faulkners writings different is his close connection with the South. Gwendolyn Charbnier states, Besides the sociological factors that influence Faulkners work, biographicalRead MoreCompare And Contrast A Rose For Emily And The Yellow Wallpaper937 Words   |  4 Pagesstudied more than ever. The view of women and mental illness has shifted dramatically from those in the late 1800s and early 1900s. In the short stories â€Å"A Rose for Emily† and â€Å"The Yellow Wallpaper,† the protagonists experience gender stereotyping and live in a society where there are certain expectations of women all the while they suffer from mistreatment due to the lack of understanding of th eir mental illness. In â€Å"A Rose for Emily† and â€Å"The Yellow Wallpaper,† William Faulkner and Charlotte PerkinsRead MoreWilliam Faulkner s A Rose For Emily1144 Words   |  5 PagesIn â€Å"A Rose for Emily† William Faulkner presents very disturbing instances and events that lead up to a shocking ending. Throughout the story, the narrator gives just enough information about Miss Emily’s past and present that leaves suspense until the very end. Miss Emily’s hardships throughout her life lead up to a mental breakdown. The author combines various literary elements to produce a brilliant and compelling short story. In his short story, â€Å"A Rose for Emily†, William Faulkner makes goodRead MoreTradition and change are two opposing ideas that have fought each other for thousands of years.700 Words   |  3 Pagesimprove society. In â€Å"A Rose for Emily†, William Faulkner writes about a woman who clings to her past in fear of th e future. Faulkner uses setting, character, point of view, structure, and symbolism to expose examples of human nature, which teach us important lessons about life. William Faulkner takes us to his fictional town of Jefferson, Mississippi at the turn of the 20th century, a time when the ways of society were changing dramatically. His fictional character, Miss Emily, is a prime example of

Nursing People with Chronic Conditions for Health -myassignmenthelp

Question: Discuss about theNursing People with Chronic Conditions for Health. Answer: Introduction Chronic illness refers to the health state and condition which is persistent within or long-lasting within n individual. This type of illness tend to occur with time and if it is inherent from parents or family members. Diseases can be chronic in nature and the effects have the potential to ham the afflicted individual. The individual possessing a chronic disease require constant or frequent medical care and attention. It is likely that the individual would be seriously affected if precautionary measures are not implemented within the appropriate time. In the essay an attempt would be made to understand and assess the possible chronic illness which can happen to an individual provided the fact that the individual has parents who suffered certain diseases. Considering the given case scenario, it can be observed hat Daniel is a man of 52 years who possess several health complications. His father faced death due to cardiac complications while his mother died to the metastatic breast cancer (the cancer was in its last stage where further treatment was not possible). Both the parents were afflicted with serious heart complications. Apart from this fact, Daniel was attacked with acute myocardial infarction (Lundstrm et al.2016). Hence, it can be easily stated that the heart condition of Daniel is sensitive and can be severely critical if proper attention is not given to the illness, the illness is chronic in nature. Daniel was a football player in his young day due to which the condition of his lower back is not good condition. Without proper medical attention, the lower back and the muscle in the knees might wear out and deteriorate in future; it can become a chronic medical issue. It has been observed that the condition of the bronchitis is recurring in Daniel, along with this he is in the first stage of emphysema. The individual who is facing problem of recurring bronchitis and emphysema is likely to have chronic lung problems and breathing complications (Singh Yadav, 2015). The lung bags have started to expand and signs of damage have become apparent. Taking into account the case scenario of Daniel, it is important to mention that the individual is a heavy smoker, finishes two packets of cigarettes per day. This habit would further worsen the condition of the lungs, affecting the other oragans related to respiration in the process (DeMaria et al. 2014). Taking into account the case scenario of Daniel, it is known that his wife Alma and son Noel lives with him. Both of them are working however, Alma is made redundant. In spite of her attempt she is unable to get any job. Negative impact would befall on the family members if Daniel does not start to give attention to the necessity of getting proper health treatment. His habit of smoking is bad for him as well as for the health of his family. Emergence of chronic illness would affect the financial condition of the family, leading to further problems and complications. The responsibility of the family would fall on the shoulder of Noel. Intensive care should be needed by Daniel and it would not be possible for Noel to take constant care of his father since he has to work (Moze, ef?kov, Ra?ek, 2014). It has been perceived that Alma is looking for job but is unable to get success; this is possibly one of the major reasons for getting succumbed to depression. She has been taking medicatio n because of depression issues. Hence, it can be easily understood that she needs health consultation and medical care. The potential chronic illness of Daniel would further impact and aggravate the mental condition of Alma, which might lead to severe stage of depression and anxiety (Patwary Biswas, 2015). Apart from this, the chronic illnesses would limit the working ability of Daniel. He would not be able to take extra work pressure. For instance, air pollution due to vehicles can aggravate the breathing problem of the individuals. As its result his income would reduce to a significant extent. Conclusion Health is an important asset. The individual would not be able to earn and have economic stability if the health condition affected and gets deteriorated. It is necessary for the individual to consider necessary medical treatment and care. It is necessary for the individual to pay attention to health, not only for self but also for the family members who are associated with the affected individual. Introduction Different kinds of model of care are present however considering the given case scenario of Daniel; the most suitable care model for the purpose would be the social model of care. It is true that it pays little attention to the injury and disease, however it should be mentioned that the chronic diseases which are given would generate and become severe if the consideration is not provided to the broader and exterior factors (Ahrens et al. 2016). The particular model highlights the broader factors concerning the health department, like economic, environmental, social and cultural factors. Considering the case scenario, it has been known that the individual used to play football and this has affected the knees and lower back. Daniel changed several occupations before he started to work as a cab driver. His parents had heart problems and he himself suffered from heart problems. His lung issues and recurring bronchitis along with the initial stage of emphysema, all related to the respirat ion system (Baxter et al. 2015). The habit of smoking on a regular basis has deteriorated the respiratory organs of Daniel. He had excessive fat and this had been leading to the problem of artery blockage. Therefore, it can be easily understood that in order to make the model of care applicable in an effective manner, a certain process needs to be conducted for the purpose. The first and the foremost factor which needs to be considered, effort should be made to make Daniel understand the necessity of taking medical care. He should have the knowledge of the importance of taking care of health and the immediate need to improve and better lifestyle. Workplace plays an important role in affecting the health condition of the individual (Vogel et al. 2014). Extra load and work pressure tends to affect the health condition. It is necessary for the workplace to ensure the responsibility of welfare and healthcare of the employees. The GRAB Company needs to give attention to the health condition of Daniel. For instance, health organization and workplace should come together to achieve the purpose. It is necessary for Daniel to get frequent health checkups and get medical insurance. The workplace should have certain rules and regulations keeping in mind the health condition of individuals such as Daniel. People tend to get affected and influenced from society. Daniel is a 52 year old man who changed several occupations, this shows that the unstable condition of his economic condition. Both his parents died from heart complications. His wife is made redundant from her company yet she is looking for jobs while their son also works with Daniel. Therefore, it can be said that the financial condition of Daniel and his family is not good and sufficient (Kingsnorth LeBlanc, 2013). Considering the factor, the government entity of the country needs to consult with the healthcare agencies to consider the improvement economic condition of individuals like Daniel. The Australian government needs to take the initiative. The care model gives importance to the ability of getting access to aids and facilities of healthcare. Health promotion should be conducted. For example, people associated or connected with health and social care needed to spread the necessity of health welfare with the help of v arious programs. Effort should be taken to educate individuals like Daniel as well as Alma to take care of health and the way which can enhance the healthcare process (O'Gara et al. 2013). Conclusion It is recommended for individuals like Daniel to get proper medical and health attention. This is necessary for the afflicted individual as well as for the family or close members who are associated with the individual. Help from external sources like indigenous community, workplace and so on. A patient communication letter Dear Mr. Daniel I hope your health condition is better. In this letter I would like to tell you about the purpose of the plans that we both agreed upon, considering the welfare of your wealth. I need to remind you that your health condition would not improve if you do not take proper medical assistance. You agreed to participate after carefully thinking about your family. I want to appreciate you for your attempt to consider about the agreed plans. I would like to state that we need to have your willing consent and full cooperation for the purpose. Yours sincerely, Michael Ross. A referral letter To the Heart of the Department, Heart Lung Clinic, City of West Torrens, South Australia, 6th Oct 2017, I would like to refer you a patient who has heart complications and lung issues. His father died from heart complications and mother from metastatic breast cancer. Daniel is a patient of myocardial infarction. He has recurring bronchitis and is in the first stage of emphysema. I would like your medical consultancy for the patient. I would be highlight obliged if you respond as soon as possible. Thanking you, Sincerely Michael Ross. Reference List Ahrens, K. A., Silver, R. M., Mumford, S. L., Sjaarda, L. A., Perkins, N. J., Wactawski-Wende, J., ... Faraggi, D. (2016). Complications and Safety of Preconception Low-Dose Aspirin Among Women With Prior Pregnancy Losses.Obstetrics and gynecology,127(4), 689-698. Baxter, M., Hex, N., Samyshkin, Y., Hudson, R., Mahon, J., Alexiou, D., Bartlett, C. (2015). If we followed the National Institute of Health and Care Excellence (nice) guidelines and treated people with diabetes earlier, patients and the National Health Service would benefit from a reduction in complications, mortality and direct healthcare costs.Diabetic Medicine,32, 198. DeMaria, A. L., Flores, M., Hirth, J. M., Berenson, A. B. (2014). Complications related to pubic hair removal.American journal of obstetrics and gynecology,210(6), 528-e1. Kingsnorth, A. N., LeBlanc, K. A. (Eds.). (2013). Management of abdominal hernias. Springer Science Business Media. Lundstrm, U., Wahman, K., Seiger, ., Gray, D. B., Isaksson, G., Lilja, M. (2016). Participation in activities and secondary health complications among persons aging with traumatic spinal cord injury.Spinal cord. Moze, ., ef?kov, Z., Ra?ek, L. U. (2014). Long-term effect of altered nutrition induced by litter size manipulation and cross-fostering in suckling male rats on development of obesity risk and health complications.European journal of nutrition,53(5), 1273-1280. O'Gara, P. T., Kushner, F. G., Ascheim, D. D., Casey, D. E., Chung, M. K., De Lemos, J. A., ... Granger, C. B. (2013). 2013 ACCF/AHA guideline for the management of ST-elevation myocardial infarction: executive summary: a report of the American College of Cardiology Foundation/American Heart Association Task Force on Practice Guidelines.Journal of the American College of Cardiology,61(4), 485-510. Patwary, M. S. A., Biswas, S. C. (2015). A Better Approach of Generalized Estimating Equations Models for Maternal Health Complications in Bangladesh.AU Journal of Technology,18(4). Singh, J. D., Yadav, R. A. (2015). Health complications caused by excessive use of smartphones.Global Journal of Multidisciplinary Studies,4(2). Vogel, J. P., Souza, J. P., Mori, R., Morisaki, N., Lumbiganon, P., Laopaiboon, M., ... Ganchimeg, T. (2014). WHO Multicountry Survey on Maternal and Newborn Health Research Network. Maternal complications and perinatal mortality: findings of the World Health Organization Multicountry Survey on Maternal and Newborn Health.BJOG,121(Suppl 1), 76-88.

Women in Rap Music free essay sample

To what extent does your chosen subject either perpetuates oppressive gender attitudes/myths, or allows participants involved in it to transcend the limitations imposed by gender/gender myths? Gender Degradation of Rap and Hip-Hop Music Dating back to the eras of the Battles and the Relentlessness, music has always had an affect on the ways that people act, dress, and live their lives. With the arrival of rap and hip-hop music in the mid sasss, new lyrics and cultural values began to spread throughout the radio frequencies of every household and car in society.Rap revived a new form of music a music based upon fast and catchy rhythms that could launch an audience off of their seats, forcing them to dance in the isles of a concert or down the halls of their own home. Yet, with this form of entertainment gaining popularity so quickly, its affects gradually began to take a toll on the ways that individuals lived and perceived life. We will write a custom essay sample on Women in Rap Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With lyrics promoting anger, violence, and substance abuse, society began to absorb what is sometimes called the gangster lifestyle. Through lyrics, music videos, and radio airtime, rap and hip-hop music has en able to positively expose the realities of the urban lifestyle, while promoting the degradation of women In a male dominated Industry; where female artists are scarce and are nearly forced to appeal lyrically and physically to males. With the arrival of the music video, rap and hip-hop artists were given the opportunity to express their lyrics in a visual form. Instead of directly relating the videos to some of the lyrics, rap artists decided to film videos that degraded the social and physical status of females in society.In various music videos, it is common or a female to be dressed in merely a bra and panties, dancing around a male for his own entertainment. This nearly nude image, which seems to depict a sense of power among males over females, is highly evident in the m usic video for the song The Thong Song by popular hip-hop artist Solos, formerly of the quartet Drug Hill. In this video, Solos sings about the thongs of women and how they shake it around for men. Not only are the lyrics to this song primarily about the body parts of females, but the video focuses on women of all different races dancing on the beach.Its not he fact that these women are dancing for fun, but it is the fact that these women are merely wearing a bathing suit top and a thong bottom piece. With their butt cracks revealed, the females in this video dance around Siss and other artists in this video. Siss is seen walking down the beach in one scene, Just viewing a line of females with their rears facing his face. Siss seems to have total power over these women, as he does back flips and dances along the sandy beach while grabbing and fondling any females that he chooses.In another particular scene, hip-hop artist Notion is seen toting in a hot tub with four other females; with all four females rubbing and touching the body of the sole male in the hot tub. These Images in the video alone show that women are merely seen as objects of sexual pleasure in rap and hip-hop music videos. The women nearly seem to look Like the slaves of the males, as they provide back rubs and belly dances for the spectators people call men. Not only are females depicted as sexual objects in music videos, but male rappers of their lyrics.In an article focused on the lyrical content of rap music, Victoria A. Brownout of Curve magazine claims that eighty percent of rap music is being performed by African-American males, yet the same percentage of the lyrical content is primarily discriminating against both females and homosexuals. This statistic researched by Brownout shows that even though hip-hop and rap music may have high entertainment value in the market, its true lyrical content is degrading to females, homosexuals, and even the buyer of the album.Furthermore, violence against females is evident within the lyrics of the song Stan by rap artist Mine. Amines lyrics state Shut up pitch! Im trying to talk! Hey Slim, thats my girlfriend screaming in the trunk but I didnt slit her throat, I Just tied her up, see I anti like you cause if she suffocates shell suffer more, and then shell die too. Well, goat go, Im almost at the bridge now Oh sit, I forgot, home I supposed to send this sit out? Amines lyrics depict a disturbing form of violence to society.In the lyrics, the reader can see that the male in the song has tied his girlfriend up, put her in the trunk, and is going to drive the car off of the bridge so that she drowns and suffocates inside the truck (Mine). These disturbing lyrics are a prime example of how females are beat and thrown around in many other rap lyrics promoting violence towards females in Americas society. Females are seen more as the objects of males, rather than individuals that have emotional and physical feelings of their own. These depictions harm the entire character of females and show the distinct weak nesses of abuse among many males in todays society.Along with the promotion of female abuse in the rap lyrics of many artists, one must realize that in a field that is primarily dominated by the men, few women seem o slip through the cracks and enter the rap and hip-hop music industry. In this industry very few females are taken seriously, which is obvious as Marl L. Shelton lists the few successful female rap artists in her article in Popular Music and Society. In her article, Shelton can only list the core of the artists that include TTL, Salt N EPA, Queen Latish, and MAC Late.Along with those four artists/groups, today there are merely three other famous rap artists, including: Missy Elliott, Ill Kim, and Eve. In an industry that is filled with sexist lyrics towards women, it is evident that these male artists wont be taken seriously lyrically. With very few females involved in the industry and males entering it nearly everyday, females remain a heavy minority among the hip-hop industry. Since the lyrics that the males rap about seem to express masculinity among these artists, rap music has taken upon the stereotype of being more masculine. Therefore when women enter the industry, it seems to be unacceptable for them to lyrically express feminine views. Feminine views are rarely seen among the lyrics of males, answering the question that females dont belong in he rap industry because it is the masculine territory of men. Furthermore, with females gradually beginning to work their way into the rap industry, they are forced to repress their true feminine views and produce lyrical content that appeals to males and contains more masculine aspects. Marl L.Shelton makes this evident in her article as she speaks on how women conform to masculine standards and base their lyrics on the idea of gangster rap. Shelton describes the scenes of various female music videos that tend to be based in an urban, crime- ale artist rather than that of a female artist. Along with conforming lyrically and visually to masculine settings, female artists have transformed from being more masculine and fully clothed to the feminine approach of less clothing that targets a male audience. Instead of standing for what they truly believe in, todays female artists direct their image and their lyrics on what will sell rather than what they personally value as an artist. Women rappers are often seen in music videos dressed wearing nothing but underwear, while rapping lyrics directed towards males. In the Eng How Many Licks by Ill Kim, the chorus talks about how many licks it is going to take the male to get to her the center of her body. The song also is filled with moans and sexual content that appeals to the sexual pleasures of males rather than to the artists own feminine satisfaction.Ill Kim focuses her song about various men that she has had sexual experiences with, degrading herself to the public, risking her image in an attempt to sell records rather than to promote the power of females. Even though women tend to be a source of degradation in hip-hop and rap music, his genre positively exposes the realities of the urban lifestyle. Rap music effectively shows the con ditions of the hood and helps to open the eyes of the listeners that life for everyone isnt easy and worry-free. In the song Changes by Outpace Shaker, the rapper illustrates an image of the common inner-city urban street.In his lyrics, Shaker describes a scene where white and blacks are enemies, and crack sellers are around every corner. Yet, even though these lyrics talk about the violence in the streets, it talks about needing to make a change within the society. Shaker raps We deed to make changes, Learn to see me as a brother instead of two distant strangers. And tats how its supposed to be. How can the devil take a brother if hes close to me, uh, I love to go back to when we played as kids, but things change, and thats the way it is. In the previous lyrics Outpace is encouraging peace within the community. He is encouraging whites and blacks to see each other more as individuals rather than two different enemies, but in the end he says that is Just the way the life is (filled with hatred). The ability that the rap and hip-hop genre has to expose how life really is in he ghetto not only can promote change, but it helps to show people of all socioeconomic backgrounds that life everywhere isnt truly kosher.Many of the rap lyrics composed by various artists focus on the neighborhoods that they live in, not generally depicting masculine views, but talking about how harsh urban life really is. As rap music continues to remain a top the music mainstream, new rappers continue to emerge daily from both the suburbs and the inner-city. With different tales to tell, rappers continue to conform to the ghetto image of the urban society. Yet, lyrically, rap music continues to express similar lyrics of female degradation and violence.And as the years pass, it is likely that more female artists will l and inside the rap and hip-hop music industry. Where violence is constantly being depicted, very few songs tend to express the true realities of urban life, limiting the views of people to only those of degradation towards women. And as long as the rap industry continues to remain popular among consumers, the lyrical content within the songs will never change; helping violence, hatred, and sexism survive in a society that is striving for change.

Drugs in Sport Essays

Drugs in Sport Essays Drugs in Sport Essay Drugs in Sport Essay Essay Topic: 8th Grade Sport is so much a part of daily life for so many Australians. An Australian child is brought up to idolise their sporting heroes and to pursue the sport itself. It is devastating to think that maybe our sporting heroes are cheats. Today students are being pressured to perform at higher levels to make the first team, representative side or a sporting scholarship at a Greater Public Schools (GPS) which then could lead to the opportunity to make a break into the professional sporting teams.With the increase of drug use young players start thinking that taking performance enhancing drugs is necessary to ‘make it’. The competition in sports is so fierce it amounts to a huge build up on players and teams to perform, including the pressure from big business asking for ‘more’ because the more the players can give and entertain crowds means that demand for the game will rise which in turn means more money at the gates. The power and influence of Australian sport can be seen in its net worth â€Å"Sport in Australia generated a net income of $8. billion in 2004/2005†. The organisations that are running ‘Game Day’ have only one objective and that is to keep the broadcaster and punters happy and paying money, if this happens the businesses are happy. This is a vicious cycle for agencies who are trying to stop drug doping in sport, because businesses are so money hungry they feel no need to invest in the athletes welfare. More testing needs to be implemented for GPS athletes and they need to be educated that you can still be the best without cheating.Currently no Anti-doping policy exists in Toowoomba Grammar or the GPS schools, the purpose of this document is to outline the need for an Anti-doping policy and make some practical suggestions. Within the last year the Australian Crime Commission has had some major findings involving the use of prohibited substances such a peptides, growth hormones, and ill icit drugs, they now know that these drugs are wide spread throughout Australian sport, Ex-ASADA chairman Richard Ings says â€Å"its the blackest day in Australian sport†. Sports are constantly changing because of the improved ability, performance and technology that have been developed.Take Rugby Union as an example, rules are constantly modified each year and the use of technology in training and equipment has advanced dramatically to improve players performance on and off the field. Doping in sport is also constantly changing within the sports to become more and more advanced and easier to consume but harder to trace. It is a continual race against the agencies who are trying to stop drug use and the sellers. Where do we draw the line for performance enhancing ? There are similarities between the new technologies and training methods, and what drugs can achieve.Such as training at altitude or taking erythropoietin. Some of these differences will also remain arguable, but with improved technology laboratories are catching up with the dopers to find the ‘cheats’. There are many different methods to detect drugs that have been introduced into the body, they can be detected in urine, blood, other body fluids, and in hair. The most commonly used test is urinalysis. Athletes are asked for a sample of urine, a supervisor will watch and collect the sample to eliminate the chance of a sample switch.Chemical tests are then carried out on the urine sample which will then determine the presence of an illegal drug itself or the chemical produced during the breakdown of the drug in the body. With an increase in the number of hi-tech laboratories they are able to test a number of samples in different ways to gain the most accurate reading. Also more players being able to be tested will give the most accurate results. This has had a number of positive outcomes, but it is still believed that this is a poor indicator as to how prevalent doping actually i s.The recognition of those elite athletes that have tested positive does not mean that the ‘war on doping’ is being won because it is impossible to estimate how many athletes are actually still taking drugs but getting away with it. There are many different drug agencies trying to stop the use of these illicit substances, organizations such as Australian Sports Anti-Doping Authority (ASADA) and World Anti-Doping Agency (WADA)and Federation Internationale de Gymnastique (FIG) have many different anti-doping policies to prevent drug use in elite sport.As well as the Australian Crime Commission who are out trying to prevent substances getting into Australia’s top sports, but none of them concentrate on the issue of drugs within school sport. The following document will present a number of recommendations about anti-doping that could be adopted into the GPS sporting competitions which is one of Queensland’s major school sporting competitions. I believe that th e neglect towards drug testing will lead to further drug use in the future and the continual development of new drugs will compound this issue in professional sport.It is very important to introduce the anti-doping policy into the GPS system so that our future generations will be prevented from drug use before they get into elite sport. Pressure to perform and succeed is one of the main causes of using banned substances, pressure such as making the first team or for the team to be more competitive within the GPS competition. This is taken very seriously throughout the 9 schools, also the hand out of school scholarships to outstanding players in their sporting field or even social factors like body image.There is decent evidence that schools are being affected by drugs, such as the incident that that occurred at the Nudgee College campus, Nudgee is a part of the GPS and is one of the state’s elite sporting schools. On Tuesday (30th April 2013) â€Å"Two students at St Josephà ¢â‚¬â„¢s Nudgee College, aged 16 and 17, were arrested on Tuesday on charges of possession and supply of steroids. Both were expelled. – College Principal Daryl Hanly said the arrests were not linked to the school’s highly-touted athletic program. This example of the presence of drugs within such a notable school shows us how the schools actually deal with drugs, even though the Principal says that the drugs are not linked to the school’s athletic program and that the boys consuming the drugs were purely for body image to further their underwear modelling career. Because there has been some use of drugs within a school there must be action by ASADA, highlighting the need to introduce school sports into their anti-doping policy and investigations. At the moment the only measures in place is that of School Sports Australia saying. School Sport Australia condemns the use of any prohibited substances and methods in sport by students participating in its programs as it is contrary to the ethics of sport and potentially harmful to the health of athletes†. There is nothing towards investigating whether the teams are using drugs or not, School Sports Australia are saying no, but that is not enough an assumption can be made from the evidence provided that students are out there using illicit drugs to enhance their performance and are not being found out.If any Anti-Doping policies were to be put in place in the GPS I believe there are two main recommendations that I consider essential to an Anti-Doping Policy. The first recommendation that should be considered when introducing an Anti-Doping policy into the GPS of Queensland should be drug testing. I believe it should follow along the same lines as Australian Sports Commission Anti-Doping Policy. Testing Procedure: Testing should only apply to athletes that have been selected to compete in a State Representative team for all GPS sports like Rugby, Swimming, and Athletics.Each athlete must com plete a medical declaration that states all prescribed drugs, counter medications, and supplements taken over the last week. Officials need to recognise if any of the substances are on the prohibited list, and ensure the athlete holds a Therapeutic Use Exemption (TUE). This form is then signed by the athlete, coach and official and each are given a copy of the declaration. The athletes must agree to submit and comply with testing by an Anti-Doping Organisation, this may be a urine, blood, other body fluids, and hair.Athletes will be tested only once parents have been notified, testing will then take place in the presence of the sports coach at any time. Samples collected will be laboratory tested under the same Policy as the Australian Sports Commission. If any tests are positive they notify School Sport Australia and they will impose their penalties which can be found in there Student Behaviour Team Management Procedures. Penalties which may include being banned from GPS sport, but the school will make the decision as to whether the student will be expelled or not.The second recommendation that should be considered when introducing an Anti-Doping policy should be aimed towards creating awareness in schools through education. All Students from Year 8 to Year 12 must have a class during the sporting season. Athletes that are selected into the GPS teams must be re-educated. Education: All GPS schools must meet and agree on an Anti-Doping curriculum content and implementation time table. The curriculum must include the awareness of: * The health risks involved in drug use Cheating and by taking drugs you are gaining an unfair advantage * The consequence of being caught doping I will use the Individual level of Figueroa’s framework to justify why I have considered testing procedures as one my recommendations that need to be in place for GPS schools. The individual level is very personalised and involves our own attitudes, values and beliefs. The factors tha t influence a student to take drugs at the individual level is pressure to perform at a high level. They become targeted by the dealers and the access to drugs becomes more prevalent.To use the Cranbrook School boy as an example, he knowingly took steroids but because there were no anti-doping testing procedures in place he then thought that it was fine to be a cheat, because he didn’t believe he would get caught. If all young sportsmen were randomly being tested and they knew from the first declaration form that they signed that what they are taking is or isn’t prohibited. This will eliminate taking drugs. The first recommendation will not rid us of the pressure or accessibility but more so deter from such factors.It does not seem very stereotypical for a GPS student to be taking drugs for it goes against all GPS schools beliefs and culture of sportsmanship and honesty. This is why I have chosen my second recommendation to be education. The Cultural level of Figueroaà ¢â‚¬â„¢s framework is concerned with the assumptions, norms and values within the GPS culture, as I have mentioned before the stereotypical GPS student when educated with the recommendation in place would have been taught to say no to drugs and doping, hence reinforcing the schools moral values.Supported by the recent press article, â€Å"Schools urged to spell out risks of sports drugs† The Age May 18 2013. The reasoning behind selecting only the athletes that made a representative side comes down to cost, and effort. It would be too difficult to test every student who makes a firsts side and it would cost too much and the extensive paper work would be too much for any sports administrator. By educating all grades from years 8-12 it fills in the gaps of the first recommendation.Gymnastics is said to be the ‘clean sport’ having only 3 Olympic doping cases, all of which have said to be accidental where the gymnast has taken medication unknown to the fact that they are a banned substance. I believe that the gymnastics have such little doping cases because â€Å"98 percent of the athlete members are under 18 years of age. † Because of the younger age, gymnasts coaches have to go through a criminal background check to be allowed to coach, and parents are much more involved in the gymnasts sporting decisions. â€Å"parents are to be given the highest degree of onfidence that their children are not only receiving good care and proper instruction, but also are safe from negative and improper conduct. † With the amount of care that is given to the gymnasts it shows that the constant cycle between parents and coaches reduces the amount of doping in the sport. In my experience in school sport I can say that this relationship between parents and coaches also exists, with the coaches usually being teachers who have all been through background checks to get the job at the prestigiious GPS school.So why are we still seeing drugs used in sch ools? I have confidence that the reason for this is because there is no testing in place and their athletes are not scared or threatened about the risk of taking the drugs because they feel they won’t get caught. School athletes are also unaware. As a student I have not been lectured about drugs in sport and I am unaware of the consequences and risks of taking drugs. I believe the two recommendations I have made, implementing a testing procedure and educating students should be introduced at Toowoomba Grammar School and all GPS schools.Through greater awareness of the moral values together with a serious threat of being caught through testing and the resultant penalties, drug use at school will be prevented. I believe if students from Year 8 start to learn that taking performance enhancing drugs is wrong then by the time they have reached a professional level they are very aware of the policies and less inclined to use drugs and suffer the consequences. Alarming statistics su ch as these quoted below form research conducted in America would be prevented with the adoption of the proposed recommendations. Monitoring the Future† study revealed that there has been a significant rise in the number of  steroids  among the school age children community from 1991-2002. In this survey, 22 percent of 8th graders, 33. 2 percent of 10th graders, and 46. 1 percent of 12th graders said that it is â€Å"fairly easy† for them to obtain  steroids.

Animals and Their Environment

Animals and Their Environment To understanding individual animals, and in turn populations of animals, you must first understand the relationship they have with their environment. Animal Habitats The environment in which an animal lives is referred to as its habitat. A habitat includes both biotic (living) and abiotic (non-living) components of the animals environment. Abiotic components of an animals environment include a huge range of characteristics, examples of which include: TemperatureHumidityOxygenWindSoil compositionDay lengthElevation Biotic components of an animals environment include such things as: Plant matterPredatorsParasitesCompetitorsIndividuals of the same species Animals Get Energy From the Environment Animals require energy to support the processes of life: movement, foraging, digestion, reproduction, growth, and work. Organisms can be categorized into one of the following groups: Autotroph- an organism that obtains energy from sunlight (in the case of green plants) or inorganic compounds (in the case of sulfur bacteria)Heterotroph- an organism that uses organic materials as a source of energy Animals are heterotrophs, obtaining their energy from the ingestion of other organisms. When resources are scarce or environmental conditions limit the ability of animals to obtain food or go about their normal activities, animals metabolic activity may decrease to conserve energy until better conditions prevail. A component of an organisms environment, such as a nutrient, that is in short supply and therefore limits the organisms ability to reproduce in greater numbers is referred to as a limiting factor of the environment.   The different types of metabolic dormancy or responses include: Torpor- a time of decreased metabolism and reduced body temperature in daily activity cyclesHibernation- a time of decreased metabolism and reduced body temperature that may last weeks or monthsWinter sleep- periods of inactivity during which body temperature does not fall substantially and from which animals can be awakened and become active quicklyAestivation- a period of inactivity in animals that must sustain extended periods of drying Environmental characteristics (temperature, moisture, food availability, and so on) vary over time and location so animals have adapted to a certain range of values for each characteristic. The range of an environmental characteristic to which an animal is adapted is called its tolerance range for that characteristic. Within an animals tolerance range is an optimal range of values at which the animal is most successful. Animals Become Acclimated to Survive Sometimes, in response to a prolonged change in environmental characteristic, an animals physiology adjusts to accommodate the change in its environment, and in doing so, its tolerance range shifts. This shift in tolerance range is called acclimation. For example, sheep in cold, damp climates grow thicker winter coats. And, a study of lizards showed that those acclimated to warm weather could maintain a faster speed than lizards not acclimated to those conditions. Likewise, the digestive systems of white-tailed deer adjust to the available food supply in winter versus summer.

An Email Asking for Recommendation Essay Example | Topics and Well Written Essays - 500 words

An Email Asking for Recommendation - Essay Example This author stresses that his professor might know him well and have a regard of his capabilities in order to write a recommendation letter for him. "I am a person with the lively curiosity in business and seeking a guidance on competing effectively for internship in the Farmer School of Business in Miami University. I am interested in the organization called CABO, which is the China-America Business Organization that works as a networking program between the students from China and other countries. They are studying business in the Farmer School of Business and have an interest in doing business in China. A CABO organization works with other multi-national business institutions. Its staff cooperate with the other professionals in order to increase the level of education of its members outside the class studies. A CABO organization tries to create such opportunities for students so they could succeed in international business; it creates job opportunities, offers internship programs in China and the U.S. and facilitates communication between students from China and U.S. For me personally, it is a great opportunity to develop my professional and personal sides. Please let me know if you are comfortable to discuss any questions and provide me with the further information, which will help you to write your recommendation."

The Investment Detective - Finance Case 17 Study

The Investment Detective - Finance 17 - Case Study Example The project’s Payback period, Net Present Value (NPV) and Internal Rate of Return (IRR) are some of the key criteria that can be used. However, NPV provides the best ranking criteria, since IRR is only applicable when there are series of cash flows that indicate results in an initial outlay followed by future inlay (Baker, 2011). A series of cash flows that do not satisfy this requirement, will not give appropriate results with the IRR method. IRR method also gives percentages which do not include the magnitude of cash flows (Baker, 2011). Payback method normally overlooks the time value of money. This is one of its main drawbacks in ranking projects. The drawbacks of Payback period and IRR method make NPV the best method for capital budgeting (Baker, 2011). Project 2 and 6 relate to actual venture capital project in which, bulks of cash inflows are realized at the end of maturity period, but some cash inflows can also occur at the beginning of the period (Baker, 2011). Project 4, 7 and 8 relate to an investment in machinery where positive cash is generated at a certain period of time. After some times, they can be sold so as to generate more cash. Additional cash flows are incurred at the beginning of the period to keep the machinery going (Baker,

The Use of Hand-held Cameras in “After Life” Essay Example for Free

The Use of Hand-held Cameras in â€Å"After Life† Essay Hirokazu Kore-eda’s â€Å"After Life† portrays the importance of making beautiful memories that would last forever. It is about death but deals more with choosing the best memory a dead person can remember and wants to remember for the rest of eternity. Twenty-two souls came to a â€Å"waystation† between life and death where they were asked to choose one precious memory. After choosing a memory, it would be recreated and filmed by the â€Å"staff† at the station. The â€Å"staff† were also dead persons who were not able to leave the place because of difficulty in choosing the memory they want to take with them. In this movie, hand-held camera techniques are used in a concrete pattern to recreate the dead peoples memories. The cameras were also used to record their interviews wherein they try to explain and give details of their specific memories. This was especially seen with the prostitute, pilot, and Tatara Kimiko. According to Kore-eda, he used scripted and unscripted dialogs in the film by non-actors and professional actors (Derek, 1998, n. p). He actually included non-actors to relate their real memories. In the beginning of the movie, characters were filmed with fixed cameras and they were seen having a hard time choosing their memories. However, with hand-held camera scenes, they were able to choose their memories easily. Although in the scenes where hand-held cameras were used seemed as informal scenes compared to the others, the characters can be seen talking comfortably. It seems that they were having a normal conversation as opposed to a formal interview. The characters were more at ease with the hand-held cameras. This might be because hand-held cameras do not seem as intimidating as those normally used in making movies. Also, when these cameras are used, it can only seem as though a home movie is being done and not a formal movie. The first scene where a hand-held camera was used was when the prostitute was having tea with Takuro Sugie, one of the counselors. They had their conversation in a casual way while drinking tea. The hand-held camera technique started when the counselor showed a picture of a demolished hotel to her, which was a part of her chosen memory. The counselor then found out that something was not right. Soon thereafter, he realized that the prostitute lied about her age. Feeling guilty, she admitted that she lied and even related that she was not with anyone that day and was actually waiting for a man. The hand-held camera focused on her while she was telling the truth, and this showed the development of her character. The second hand-held camera technique appeared on the pilot and Kawashima’s conversation. Kawashima brought pictures of airplanes so he could figure out and recreate the pilots memory and the specific plane that the pilot flew that day. The third hand-held camera technique was when Tatara Kimiko was drawing a red dress on the paper, which she would present to Kawashima. She seemed to be using an unscripted dialog because she was seen struggling to recall her memories. Because it is very natural to forget some things, this was considered unscripted. In the scene, the hand-held camera focused on the red dress that she was sketching because it was the most important part of her memory and would be used on the set to recreate her memory. Hand-held camera techniques appeared throughout the movie while the memories were being recreated. The cameras tried to capture every detail of their stories and facial expressions so that real emotions can be seen by the viewers. In Tatara Kimiko’s scene where she was trying to teach a certain dance to a little girl, the camera followed her every move and kept the focus on her face rather than the little girl learning the dance. This scene is considered unscripted because she tried to remember the dance and even changed some of the details because she was not able to remember the exact details of the dance. The hand-held cameras tried to record her real story in a natural way and she would not have the chance to make up things because this would be easily seen on hand-held cameras. The movie â€Å"After Life† demonstrates hand-held camera techniques that will allow the viewers to get close with the characters. Compared with other cameras, hand-held cameras are able to show the real emotions and sensitivity of the characters. This is seen in scenes where characters tend to talk in an unscripted way in order to capture the real story and recreate this on the set. Real emotions can be seen when individuals are on their most unguarded moments. This is when people do and say things that they normally keep to themselves because they feel that no one is listening. Although it may seem to be an invasion of ones privacy, it is a very good way to record a persons true character, which would help make a great recreation of a memory. Hand-held cameras make it easier for viewers to understand the development of the characters of the movie. This movie shows how important memories are to a persons life. It is hard to choose one memory from all the years of existence of one individual but it is harder to remember the specific details of that one memory. It is like a dream where everything is blurred and only a certain moment or conversation of the whole memory can be remembered. Moreover, the pressure of choosing one special memory out of all the memories a person can have to take in eternity is also hard. Certainly, one memory is not enough. Because memories are hard to remember, which makes it hard to recreate, hand-held cameras contribute greatly in the making of this movie. There are just some things that can be only seen through the lens of a hand-held camera and this is what makes â€Å"After Life† a

Literary approaches :: essays research papers

Literature †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Choose six of the following approaches and find one article for each approach. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Writing:   Ã‚  Ã‚  Ã‚  Ã‚  One page per article   Ã‚  Ã‚  Ã‚  Ã‚  2 pgs summary Critical approaches important in the study of literature: MORAL/INTELLECTUAL †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Concerned with content and values †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Used not only to discover meaning, but also to determine whether works of literature are both true and significant. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To study lit from this perspective is to determine whether a work conveys a lesson or a message and whether it can help readers lead better lives and improve their understanding of the world. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Answer these questions:   Ã‚  Ã‚  Ã‚  Ã‚  What ideas does the work contain?   Ã‚  Ã‚  Ã‚  Ã‚  How strongly does the work bring forth its ideas?   Ã‚  Ã‚  Ã‚  Ã‚  What application do the ideas have to the work’s characters and situations?   Ã‚  Ã‚  Ã‚  Ã‚  How may the ideas be evaluated intellectually? Morally? TOPICAL/HISTORICAL †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stresses the relationship of lit to its historical period †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Investigates relationships of this sort, including the elucidation of words and concepts that today’s readers may not immediately understand. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Common criticism is that in the extreme, it deals with background knowledge rather than with lit itself. NEW CRITICAL/FORMALIST †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Focuses on literary texts as formal works of art, and for this reason it can be seen as a reaction against the topical/historical approach. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Most brilliant in the formal analysis of smaller units such as poems and short passages. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Discussions of point of view, tone, plot, character, and structure are formal ways of looking at lit from this point of view. STRUCTURALIST †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stems from the attempt to find relationships and connections among elements that appear to be separate and discrete. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Attempts to discover the forms unifying all lit †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Important because it enables critics to discuss works from widely disparate cultures and historical periods. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Furnishes an ideal approach for comparative lit and the method also enables critics to consolidate genres such as modern romances, detective tales, soap operas and film. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Best in the analysis of narratives and larger units. FEMINIST †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Holds that most of lit presents a masculine/patriarchal view in which the role of women is negated or at best minimized. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Seeks to raise consciousness about the importance and unique nature of women in lit. ECONOMIC DETERMINIST/MARXIST †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Features individuals in the grips of the class struggle. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Often called proletarian lit †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Emphasizes persons of the lower class – the poor and oppressed who spend their lives in endless drudgery and misery, and whose attempts to rise above their disadvantages usually result in renewed suppression. PSYCHOLOGICAL/PSYCHOANALYTIC †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Provided a new key to the understanding of character by claiming that behavior is caused by hidden unconscious motives. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Treat lit somewhat like information about patients in therapy. ARCHETYPAL/SYMBOLIC/MYTHIC †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Presupposes that human life is built up out of patterns, or archetypes, that are similar throughout various cultures and historical times.

The Modern Information Technology

The information age is the age we live in today, and with the information age comes an age of ethics. When we deal with the new technologies introduced every day, we need to decide what we must consider ethical and unethical. We must consider all factors so that the use of the information readily available to many persons is not abused. â€Å"Information technology will be the most fundamental area of ethical concern for business in the next decade† (Houston 2). The most widely used tool of the information age is the computer, whether it be a PC or a network of computer systems. As we enter the information age the newness and power of information technologies tests the ethics of the average person, not just the criminal and causes thousands of computer crimes to be committed daily. The most common computer crime committed daily, some aware and many not, is the illegal sharing of computer software. Software is any of the programs used in operating a digital computer, as input and output programs, as defined by Funk and Wagnalls Standard Desk Dictionary. When you purchase computer software, you purchase it with the understanding that it will be for se on a single computer, once installed on that system, it is not to be loaded on any other computer. However many people are not aware of this understanding, and many load a program on a couple of computers or on a whole network of computer systems not aware that they are committing a crime. Even though you probably will not be prosecuted for loading a program on a friends computer, this is where your ethics come in. Do you consider anything when you share a program with others? If not then consider the programmers of the software who are denied compensation for their developments every time you distribute a iece of software. â€Å"Why is it that people who wouldn't think of stealing pack of gum will copy a $500 piece of software† (Houston 3)? A popular form off illegal software distribution is throughout the online world. Whether it be the Internet, America Online, CompuServe, Prodigy, or a BBS (Bulletin Board System), software â€Å"pirates† thrive freely online. These so called â€Å"pirates† operate by uploading pieces of software, commonly referred to as â€Å"warez†, into an online service's database then sending through e-mail the rights to download them. â€Å"The Information Superhighway has opened the door to a new kind of highway robbery – the home shoplifting network† (Mattia 43). When you access a online service, you are identified through an account which most commonly consists of a user ID and password. The password is so you only can access the online service with your user ID. Many people online use their own accounts to access their service, but many steal and use the accounts of others or make fake accounts. When online, these account â€Å"pirates† many times trick other users into giving their passwords to them by impersonating an employee of the online service. Others can hack into the online services mainframe computer and steal thousands of accounts. Probably the most common method of getting online without paying is the use of fake or fraudulent accounts. These are made by giving false information when attempting to gain access to an online service. Name, address, phone number, and billing information, such as checking account or credit card number, are all falsified in obtaining an online account. With these stolen and fake accounts, software â€Å"pirates† have virtually unlimited time to download their â€Å"warez† without any charge to them. Many people don't consider the people behind the creation of software when they illegally distribute it. The developers of software are not properly compensated for their work because of the extent of software piracy. No one can argue with a software company's desire, and right, to make sure everyone using their products has paid for it (Furger 73). The numbers add up, it is estimated that in 1994 alone that software companies lost $15 billion from illegal software copying (Maremont 65). It is not only illegal, but clearly unethical to distribute software knowing hat the people behind the software are experiencing the downfalls of Every time software companies cannot compensate their programmers for their work, more people are out of a job. Consider this, you enter a store and purchase an item, during this transaction you give your name and phone number. The person you have given this information to then enters it into a computerized database. After this person has collected a sufficient amount of names, they then sell it to a telemarketing firm for a profit. This action is legal, but is it ethical. Do you want your name sold without your consent? Most people don't because they don't want to be bothered by sales persons on the telephone. Also, your address could be sold and you put on a mailing list. Then its an issue of do you want your mailbox filled with junk mail. This action is unethical for the simple reason of consent. If the person had just gained consent to enter the names into his/her database then he would not have committed and unethical act. One conclusion from studies sponsored by the National Institute of Justice is that persons involved in computer crimes get form skills and interests at an early age. Usually they are introduced to computers at home or in school and usually start their â€Å"career path† with illegally copying software (McEwen 2). As young people interact with hackers, they incorporate the beliefs of the hackers into their own. Many of these unconventional beliefs of young hackers about information and computers leads them to a career in computer crime. Many times it is the lack of education by parents and schools that helps to make these beliefs all the more true to a young person. Computer criminals have their own set of beliefs about information and computers. Their beliefs are based on obvious unethical reasoning. For example, hackers believe that computerized data are free and should be accessible to anyone. They also believe that passwords and other security features are simply obstacles to be overcome in obtaining data that should already be available and while data should never be destroyed, there is nothing wrong with viewing and transferring data for one's own use (McEwen 2). One member of the Legion of Doom, a nationwide group of hackers who exchange information about computer systems and techniques o break into them, has said, â€Å"Hackers will do just about anything to break into a computer except crashing a system, that's the only taboo† (McEwen 2). The key to stop computer criminals from forming is education. It is often times the case that people commit computer crimes without even know they are doing so and the reason for this is the lack of education. Few schools teach computer ethics, and parents of arrested hackers are usually unaware that their children have been illegally accessing computer systems (McEwen 2). Colleges and universities do not usually include computer use and abuse in their ourses, arguing that it is the responsibility of the schools. On the other hand, many secondary school educators are not sure about what should be taught and are reluctant or unable to add ethical computer education to many subjects in the curriculum. Textbooks on computer literacy rarely mention computer abuses and individual responsibilities. Educators and software developers have worked together to prevent software piracy in educational institutions. In 1987, the Software Copyright Committee of the International Council for Computers in Education (ICCE) developed a policy to guide educators. The policy call on school districts to teach staff the provisions of the copyright law and both staff and students the ethical and practical implications of software piracy. This policy has been adopted by many school districts across the country (McEwen 3). In recognition of the problems arising with the illegal and unethical use of computers, criminal justice forces have begun to crack down on computer criminals. In 1989, three computer crime studies were sponsored by the National Institute of Justice. One of these studies examined different organizational approaches for computer crime nvestigation and prosecution, another documented the experiences of several dedicated computer crime units, and the third developed a computer crime investigation handbook (McEwen 2). Computers are a permanent fact of life in work places and classrooms across the country. More businesses are likely to incorporate policies on information access and confidentiality in their employee orientation and training programs. Many schools and universities, responding from pressure around them, are beginning to incorporate computer ethics into their courses.

Reducing College Tuition Essay

Abstact There is a need to reduce the cost of college tuition in America. The rising costs threaten the ability and desire of students to attend college, but there are ways for both parents and students to make going to college more affordable. The Need to Reduce College Tuition With the cost of education on the rise, students are asking that time aged question, will they be able to attend college? The answer is yes, and without taking on the burden of overpriced tuition fees and loans. Attending community college has become a trend across the country and offer continuing education with little to no direct cost to students. Dual enrollment options, where a student can take a class that counts towards both high school and college credits are becoming increasingly popular with a large proportion of these students enrolling through two-year colleges and universities. Economic downturns are also believed to attract many students to community colleges, acting as a more affordable route to higher education at a time when money is tight and jobs are scarce. In 2007, 6.3 million students enrolled in community colleges in the United States, representing 34 percent of all undergraduates, and 46 percent of all undergraduates at public institutions. (25 Ways to Reduce t he Cost of College Tuition, 2006) Community college enrollments have grown considerably over the last half-century, reflecting a general increase in demand for postsecondary degrees seen in this period. However, little attention is given to the fact that community colleges have quietly gained not only in enrollments, but in public institution market share as well (25 Ways to Reduce the Cost of College Tuition, 2006). Colleges and universities are not in a position to give you a discount on the cost of tuition. What they can do, however, is offer you gift aid in the form of scholarships, grants and work-study programs to reduce your out-of-pocket cost of attendance. Even if you’ve been awarded some gift aid from the school in your financial aid award letter, there may be additional aid available that the school can use to attract desirable candidates (Negotiating Your College Tuition, 2012). Once you’ve been accepted to a colleges or university, look at their published tuition rates and your financial situation. While public colleges will generally have a lower tuition, keep in mind that private, non-profit colleges are more dependent on tuition money, so they may be especially willing to make a deal with you – receiving less tuition money from a student is better than receiving no money at all, and you should always ask about other monies that may be available through programs and scholarships. If you do not ask, the school will not divulge this information willingly (Negotiating Your College Tuition, 2012). President Obama offered a plan Friday to reduce the costs of higher education by increasing the amount of federal grant money available for low-interest loans and tying it directly to colleges’ ability to reduce tuition (WP Politics, 2012). In an impassioned speech before 4,000 students at the University of Michigan, Obama delivered an election-year pitch to the type of youthful audience that buoyed his 2008 campaign, saying his administration was putting colleges â€Å"on notice† that they must rein in soaring prices. (WP Politics, 2012). â€Å"You can’t assume you’ll just jack up tuition every single year,† Obama said to cheers at Glick Field House (Obama, 2012), the school’s indoor football facility. â€Å"If you can’t stop tuition going up, your funding from taxpayers will go down. We should push colleges to do better; we should hold them accountable if they don’t† (Obama, 2012). With all the talk during the run for president, it will be great to see if all the plans for college tuition being lowered are true. We have thousands of students graduating from colleges across the country, and if they cannot find jobs that will pay them enough to pay back student loans, they will find themselves drowning in debt, and this will not be good for the student or the economy. These people will not be able to establish credit, buy a home or even purchase a vehicle. They will fall further in debt as the interest rate on the loan accumulates. This is why tuition fees need to be reduced, so even if a student does not come straight out of school with a high paying job, they will be able to make affordable payments on their loans without being overwhelmed. Tuition fees are scary. References 25 Ways to Reduce the Cost of College Tuition. (2006, September). Retrieved from Center for College affordability: http://centerforcollegeaffordability.org/uploads/25Ways_to_Reduce_the_Cost_of_College.pdf Negotiating Your College Tuition. (2012). Retrieved from Campus Explorer: http://www.campusexplorer.com/college-advice-tips/422D4AF3/Negotiating-Your-College-Tuition/ WP Politics. (2012, November 02). Retrieved from The Washington Post: http://www.washingtonpost.com/politics/obama-outlines-incentive-plan-to-reduce-college-tuition-costs/2012/01/27/gIQAc92fVQ_story.html

The French Revolution

The French Revolution Napoleon Justin Walker Nationalism is the devotion of people to the interests of its nation or the love of one's country to stay independent. Nationalism played a major role in the downfall of Napoleon in that he wanted an empire and his opponent's wanted independence.As Napoleon was conquering lands and creating a vast empire his troops stressed in the far lands that they conquered life, liberty and equality. Although Napoleon did not realize, it triggered nationalistic feelings among the conquered nations.Spain, who was an ally of France, disobeyed Napoleon's decree. Then in 1808 Napoleon overthrew the Spanish royal family and made his brother Joseph king of Spain. However, everything that Napoleon did such as put in a foreign ruler, take away noble privileges offended Spanish pride and created nationalistic feelings. The people of Spain revolted in 1808. The French troops stopped the riots, but the nationalistic spirit was not lost.Louis XVI who reigned from 1774 to 1792. Vergenne s..."They were intent on having a greater say in how the money should be spent, and determined to curtail the absolutist ambitions of the monarch."‚  (2) The third estate was made up of the bourgeoisie, wage earners and peasantry. They were the majority of the population and resented the privileges of the nobles. They were antagonized by the excessive financial burdens that fell upon them. The bourgeoisie and the peasants criticized the tax system. "The bourgeoisie was denied the social status and share in the government that commensurate with wealth. The peasants were becoming more literate and independent and were regarded as a general beast of burden, despised and over-taxed."‚  (3) By 1789, these resentments, coupled with inefficient government and an antiquated legal system, made the government seem increasingly unresponsive to the French people. The pressure mounted on the government to reform.

Extended School Year Services (ESY) for Students with Special Needs

Extended School Year Services (ESY) for Students with Special Needs ESY, or Extended School Year, is additional instructional support for students with disabilities, required by the Individuals with Disabilities Act. Why is ESY necessary? Some students with special needs are in jeopardy of not being able to retain the skills they have learned during the school year unless given additional support throughout the summer. Those students eligible for ESY will receive an individualized program to support their learning and retention of skill throughout the summer holidays. What does IDEA say about ESY? Under (34 CFR Part 300) in IDEA Regulations (not the Act): Extended school year services must be provided only if a childs IEP team determines, on an individual basis, in accordance with 300.340-300.350, that the services are necessary for the provision of FAPE to the child. The term extended school year services means special education and related services that- (1) Are provided to a child with a disability- (i) Beyond the normal school year of the public agency;(ii) In accordance with the childs IEP; and(iii) At no cost to the parents of the child; and(2) Meet the standards of the IDEA  Ã‚  (Individuals with Disabilities Education Act) How can I determine if a child qualifies? The school, through the IEP team, will decide if the child will qualify for ESY Services. The decision will be based on a variety of factors which include: the childs rate of progressthe degree of impairmentthe childs behavioral and/or physical problemsavailability of resourcesthe vocational and transitional needs of the childthe childs ability to interact with non-disabled childrenand whether the service requested is extraordinary rather than usual in consideration of the childs condition. It is important to remember, the key to qualifying is the childs regression during school breaks, these should be well documented and records or any supporting data should be on hand for the team meeting. The school team will also take into consideration the childs previous history, in other words, did having summer holidays mean re-teaching skills again upon school startup? The school team will look at previous regression. It is important to note that most students dont retain all skills taught, hence a spiraling curriculum. The degree of regression must be relatively extreme to qualify for ESY Services. How much will I have to pay? There is no cost to the parent for ESY. The educational jurisdiction/district will cover the costs. However, not all students with disabilities will qualify. ESY services are provided only if the child meets certain criteria determined by law and the specific districts policy. What are some of the services provided?The services are individualized based on the students needs and will vary. They could include, physical therapy, behavioral support, instructional services, take home packages for parental implementation with consultative services, coaching, small group instruction just to name a few. ESY does not support the learning of new skills but the retention of those already taught. Districts will vary in their form of services offered. Where can I find more information about ESY? You will need to check with your own educational jurisdiction as some states vary in their standards regarding ESY. You will also want to read the section noted above in the IDEA regulations. Be sure to ask your district for a copy of their ESY guidelines. Note, that you should look into this service well in advance of any school break/holiday.

Social Information Processing Theory Essay Example | Topics and Well Written Essays - 1000 words

Social Information Processing Theory - Essay Example Media-Richness Theory agrees with Social Presence Theory because it classifies CMC as incapable of expressing rich verbal and non-verbal cues. Walther differs in opinion to these theories because he believes that, as long as sufficient social messages are exchanged and subsequent relational growth is attained, CMC can also produce close relationships. Walther proposes the Social Information Processing Theory which states that through CMC, people exchange interpersonal information, form impressions, and decide how to use these impressions to form or not form close interpersonal relationships. Social Information Processing Theory helps understand how I formed close relationships with people in my G+ communities, specifically Elena and Hermie. I have recently been active in G+ communities, especially those involved in health and fitness. Walther is right to say that even if CMC does not present exactly the same cues as face-to-face communication, online users compensate by using cues th at are available to them. Cues refer to a wide range of verbal and non-verbal impressions that are not always directly stated but rather personally observed. Impression formation, according to Social Information Processing Theory, refers to the formation of mental images about other people. When I interconnect with my G+ community members, my impression from them is formed through what they share with our community, whether they are words, or words with images, or any article, blog entry, images, and videos that say something about their ideas, beliefs, practices, and aspirations. From reading and seeing these expressions of themselves, I can form impressions of their personalities. For instance, Elena, one of my Health community members, is the same age as I am, but she studies in India. She is overweight and very much interested in losing weight through changing her lifestyle and mindset about beauty and health. I know her goals through my interactions with her through our communi ty and the health news and health changes she shares with us. Hermie is older, 55 years old, and she lives in the U.S., but, like Elena, she is into healthy and natural living. I like her because her posts are funny and inspiring. She shares inspirational messages and stories from other people and herself through our G+ communities. I understand the personalities of Hermie and Elena through the direct information we share with one another and form impressions about them through these online interactions. In turn, people who are in my G+ communities can also generate impressions about who I am through my own posts on the communities and on my own G+ account. For instance, when I share something about the benefits of virgin coconut oil and how it can be used for different health purposes, others who view my posts will understand that I am the kind of person who wants and prefers natural products over commercial ones. Elena, for instance, once wrote to me that she has been wanting to f ind something natural to help her lose weight and that since she saw my post on virgin coconut oil, she thinks that drinking two tablespoons of it every day has helped her break her weight plateau. From there, we continuously interact to get different kinds of information from one another. These kinds of information may be personal knowledge and experiences, or any form of sharing that we get from our communities. Social Information Processing

Global Marketing Assignment Example | Topics and Well Written Essays - 2500 words

Global Marketing - Assignment Example As such, this memorandum will outline specific key tactics that shall be used in order to create a robust marketing strategy. Making 100 percent increase in sales revenue is no mean feat meaning various facets of the marketing mix will require to be addressed in order to achieve this goal. The marketing research exercise will seek to gather information on economic and demographic data, cultural and sociological data, overview of market conditions, level of awareness of the Mayo Clinic, reputation of Mayo Clinic and attractiveness of Mayo clinic internationally. Economic and demographic data shows data on growth and statistics in the health industry, analysis of stability of economies and how it influences the health decisions of the target markets and population trends. Cultural and sociological data provide insight into the ecological, climate history of common diseases, eating habits and their potential impact on insurance coverage and clinic choice. Finally, overview of market conditions involves analysis of the level of technology including internet knowledge in the target market, level of proficiency in resident clinics, level of health mindfulness and insurance coverage inclinations. Mayo clinic, as a brand should be in a position to exude exceptional qualities that will attract people around the world. Since its humble beginnings, nearly a hundred years, the founders of Mayo clinic sought to create an international legacy by traveling around the globe. In their expeditions, they compared notes and surgical methods with other physicians around the world in order to increase or change expertise. Mayo clinic continues in these traditions as in so many other areas of medical practice. Mayo clinic is focused on delivering exceptional care that recognizes no limits. Mayo clinic currently seeks to establish and position itself as the best service provider based in knowledge and superior care. Mayo clinic also prides itself on being multi-lingual,

History of selfie & self portrait Essay Example | Topics and Well Written Essays - 500 words

History of selfie & self portrait - Essay Example In photography history, the ancient and initial portrait of Robert Cornelius taken in 1839 outside his store remains as the first selfie ever photographed. Robert Cornelius portrait taken in Philadelphia remained indispensable in modern studies and development of selfie3. Robert processed his selfies using chemical knowledge and photography techniques. As a renowned photographer and chemist, Robert made his selfie by placing film removed from the lens cap on camera. Robert then waited for a minute before the camera before processing his final picture using chemicals. Robert’s photo remained as the first ever selfie in history. It is imperative to understand that making ancient selfie involved tedious and time-consuming procedures compared to contemporary technology that takes photos at a glance Remarkably, era of selfie developed proportionately with advancements in photography technology and introduction of modern applications. It is imperative that introduction of portable Kodak camera in the market spurred revolution in selfie and international spread of photography. Portable Kodak camera box technology, introduced in 1900 also promoted photographic self-portraiture. It is interesting that portable Kodak camera box technology that hugely spurred selfie development involved use of a mirror and a stabilized camera on tripod stand. In enabling production of clear and admirable selfie, photographers framed viewfinder of the camera on box top. It is imperious that in 1914, Russian Grand Duchess teenage called Anastacia Nikolaevna became the first person to use Kodak Camera box in taking selfie. It is vital that technological advancements in social media spurred development and emergence of modern selfies. Selfie usage first appeared on Flickr in 2004 and later advanced when Myspace established programs for sharing photos within social platforms in 2006. In

Approaches to Development Communication

Approaches to Development Communication Introduction Development Communication is based on one-way flow of information for the purpose of disseminating information and messages to induce change. Its main intentions can be divided into two different types of applications: (1) communication to inform and (2) communication to persuade. Development Communication uses method of investigation in which a problem is first identified and observations, experiments, or other relevant data are then used to construct or test hypotheses that solves it. ________________________________________________________________________________________ Diffusion of Innovation Approach This concept is given by Everette M Rogers. Mass communication is a two-step flow process. It develops favourable attitudes through the mass media and leads to the adaptation of inter-personal channels, especially opinion leaders. Modernization is taken as a process of diffusion, where individuals move from a traditional way of life to a different, more technically developed way of life. This approach is concerned with the process of diffusion and adoption of innovation in a more systematic and planned way. This diffusion model is a vertical or one-way perspective on communication, and that active involvement in the process of the communication itself will accelerate development. This approach is based on the need assessment of the target groups and helping people to fulfil their needs by adoption of innovation. Communication has to play the role of facilitator in disseminating innovations to the target groups. Development is basically acceptance of change and innovations –ideas, practice and technologies. Facilitating diffusion of innovations is an essential aspect of the development. All innovations need not be new to all people. An innovation refers to an idea perceived as new by an individual. Diffusion is a process by which an innovation spreads from its source of creation to the users or adopters. The essence of the diffusion process is the human interaction, in which one person communicates a new idea to another person. There are four elements in any analysis of the diffusion process: Innovation (any idea considered new by recipient) Communication (the individual to another through certain channels). Social system (among members of society) Time taken (from the stage of innovation to the stage of adoption). Stages in the adoption process: Five distinct stages have been identified by the scholars: Awareness stage – there is broad exposure of the innovation, but the individual does not have sufficient information. He is yet to get motivated either to seek further information or to act upon it or know how it functions (Knowledge). Interest stage – individual shows interest in the new idea, makes an effort to seek additional information. However, the person is still undecided about its application. Person forms a favourable/unfavourable attitude towards innovation (Persuasion). Evaluation stage – The individual mentally applies the innovation to one’s own situation, and then decides whether to try it or not. Person engages in activities that lead to a choice to accept / unaccept the innovation (Decision). Trial stage – individual uses the innovations on a pilot stage (limited scale) to decide about its utility and relevance to one’s own situation. Observation is that people will not adopt an innovation without trying (Implementation). Adoption stage – It is the process through which the individual arrives at the decision to adopt or reject the innovation from the time they first became aware of it. Individual decides to continue the use of innovation. Adoption implies sustained or continuous use (Confirmation). Information Sources and their Relevance at Various Stages of Adoption: While personal communication is face to face contact, whereas impersonal is mediated through mass communication channels – (mass media) Print, Radio, TV and film are most effective in providing various options and alternative choices. They are effective in drawing the attention of the individuals. Hence, the mass communication channels are found to be most important in the evaluation stage of the adoption sources. Inter-personal communication through extension workers, friends and family members can influence behaviour and facilitate transfer of ideas. The mass communication channels seldom effect decisions directly although they influence indirectly. Factors affecting the Rate of Adoption of Innovation: While some of the factors that stimulate and facilitate quick diffusion of innovation are transfer of technologies. Well informed opinion leaders communicate their approval/ disapproval of an innovation based on the innovators experiences to the rest of the social system. Majority respond by rapidly adopting it. The analysis suggests a small point—whether or not opinion leaders vouch for it but some others inhibit adoption: Compatibility- the degree to which an innovation was consistent with existing values and past experiences. Cultural incompatibility – certain social systems do not encourage adoption of innovations. Individuals in such a system are very slow and rigid in accepting new ideas, practices and technologies. The vegetarians show marked resistance in accepting non-vegetarian diet because of change in food habits. New crop varieties which give higher yields and better incomes, have been rejected on the ground of taste, fear of ill-health and unacceptability as food. Thus cultural incompatibility and mismatch with the existing social system are considered to be very strong inhibitors. Classification of adopters: It is based on the rate of adoption and the time lag between initial exposures to final adoption. Innovativeness is defined as the degree to which individual is relatively earlier in adopting new ideas than other members of a system. The personal characteristics and interaction of these groups illuminates the diffusion effect. Diffusion researchers have classified adopters into five categories: Venturesome innovators: These are the most eager members of the society to try new ideas and adopt new practices. They are enterprising and willing to take risks. Usually they belong to the cosmopolite category. Early adopters – These are usually younger, had a higher social status, more favourable financial status, engaged in more specialized operations and were equipped with greater mental abilities. They used the data provided by the innovators in implementation and confirmation of the innovation to make their own adoption decision. If the opinion leaders observe that the innovation has been effective for the innovators, then they will encourage others to adopt. This group earns respect for its judicious well- informed decision making and hence this group is from where most opinion leaders reside. These belong to the local system; they follow the venturesome. These used more mass media. Early majority They become the reference groups for the subsequent late adopters, which constitute the early majority. Late majority – Much of the social system does not have the inclination or capability to acquire information of the most recent innovations. So they trust the opinion leaders, since adoption of opinion leader is a good indicator that innovation is going to be adopted by many also and other members will be encouraged to adopt. Laggards – The laggards are very slow in adoption. They are rigid, traditional, isolate in their social system, hard to be convinced, stick to the old methods and resist change. If they are traditional, they are suspicious of innovations and often interact with others who also have traditional values. If they are isolates, their lack of social interaction decreases their awareness of an innovation’s demonstrated benefits. It takes much longer than average for laggards to adopt innovations. Potential adopters, uncertain about innovation go through a stepwise social process. Well informed opinion leaders communicate their approval-disapproval of an innovation, based on the innovators experiences. Some respond by rapidly adopting. We can judge the importance of opinion leaders. Large subsection of the social system follows the trusted opinion leaders. Those who do not adopt lose status or economic viability. Adoption becomes necessity as implementation results in social, economic benefit and this contextual pressure motivates adoption. Conclusion Diffusion of innovation research established the importance of communication, new ideas and their practice is a crucial component of the modernization process. People change attitudes of those whom they talk to, work with, or interact with. People will adopt an innovation if they believe that it enhances their utility; it determines the extent of change in their normal functioning increases compatibility with habits and values, and has cost-benefit analysis. ________________________________________________________________________________ Localised Approach This approach advocates that information transmitted through media must be locally and functionally relevant to the audience is called localised approach. The development programmes must be local to meet the local needs which vary widely in different regions and sub-regions in a large country like India due to the diversity of climate, cultures and languages. Localised approach would enable communicators to design messages which will be relevant in terms of utility, timeliness, applicability, specificity, etc. The relationship between communication and development can be broadly divided into two types: Macro society level studies (by Wilbur Schramm, Daniel Lerner etc.) gave direct support to the view that a modern mass media system is an important requirement for development. Micro societal level studies argue that information of certain kind generates appetite for new things and new ways of doing things, which ultimately sets the process of development. Benefits of localised approach Localised approach would enable the communicators to design messages which will be relevant in terms of utility, timeliness, applicability, specificity etc. The approach would tailor message for local conditions. The approach can overcome infrastructural difficulties. Such an approach will allow greater involvement and participation of the audience in the communication process. As the needs of people vary widely in different regions and sub-regions. In a large developing country like India, there is diversity of cultures and languages Dos and Don’ts of localized approach: There should be proper need-assessment of the local population. The socio-economic condition of the local people should be kept in mind before designing the message. The geographical and political conditions of a local area bear a lot of significance for message designing and delivery. Preferences should be given to local media and local resource persons for the execution of communication tasks. Conclusion The localised media approach helps to plan messages specially designed for various local groups. This facilitates two way communications by allowing greater involvement and participation of the audience in the communication process. In case of any problem at the local level, the solution is found there and then. Naturally for particular specific situation the solution would also be specific. There cannot be a general approach. This localised approach generally yields a positive result. ________________________________________________________________________________ Magic Multiplier Mass Media is called the magic multiplier as it can multiply the messages and reach a number of people very fast and at one go. Its output does have great potential and modernizing effect. It is their content that is the key to use in development. Mass media are important in spreading awareness of new possibilities and practices, but at the stage where decisions are being made about whether to adopt or not to adopt; personal communication is far more likely to be influential. Therefore, the general conclusion of this line of thought is that mass communication is less likely than personal influence to have a direct effect on social behaviour Wilbur Schramm (1964), in his book ‘Mass Media and National Development’ which was produced for UNESCO became almost a blueprint (programme of action) for development communication. Schramm stated that content is the key to their use in development. Social change of great magnitude can be accomplished when people informed, persuaded, educated. Information must flow at all levels so that they can participate in the acts and decisions of nation building. He also argued that each person would have requirement of information of the work he would undertake, and there being millions of workers would require information of various types. The conventional channel of communication would never be able to meet this demand. Therefore, modern communication technologies would be of great use to meet this demand by multiplying the messages and reaching each and every worker simultaneously. Arguments for Magic Multiplier We need magic multiplier for the following reasons: For social change of great magnitude, people must be informed, educated, motivated and persuaded. Information must flow, not only to them but also from them, so that their needs can be known and they might participate in the acts and decisions of nation-building. As the required amount of information and learning is vast so the targeted population. Work should be organised and skills should be learnt at all levels of society for better utilization of the resources of society. The available channels of communication like inter-personal, group-communication, traditional media are incapable to undertake this task, as this will require a lot of time and resources. For a developing country, its difficult to gather a large pool of resources and wait for such a long time. Mass media with its magical reach can do this job in less time and resources. Analysis of magic multiplier The audit found that the mass media succeeded in reaching a vast majority of population in less time and resources. Mass media as a magic multiplier did a commendable job in spreading awareness but it could not give expected results in persuading and educating the targeted population. It was found that persuasion, motivation and education for/on something is best achieved by close interactions which is possible in inter-personal, group-communications etc. Conclusion Use of latest technologies is required to supply large amounts of information to large number of people at one time and in modern formats. A lot of feedback is required when one uses communication for development; it should never be one way traffic. The users should be able to give feedback to the implementers, as success/failure of the programme could be judged.