A Strategy of Global Marketing at Loreal Case Study

Essays on A Strategy of Global Marketing at Loreal Case Study The paper "A Strategy of Global Marketing at Loreal" is an amazing example of a case study on marketing. The L’Oreal Group is considered as the largest company which produces beauty and cosmetics across many countries of the world. With its main offices in Paris, it has so many units and plants in the other nations of the world. It mostly concentrates on; skincare, hair color, makeup, perfumes, sun protection, and hair care. In the United Nations, the company actively supplies pharmaceuticals and dermatological fields and is considered as the leading nanotechnology patent-holder. The study below considers the aspects through which the company is able to adapt a strategy of global marketing and why it has different cultural distinctions for enhancement of the prosperity in international markets.How L’Oreal is adapting a global marketing strategyThe Company is widely represented by the many units which are located in various parts of the world. Apart from the distributors who are located almost in all corners of the world, it has five worldwide research and development centers: there are two in France (Chevilly and Aulnay), one in the United States (Clark, New Jersey), and one in Japan and another one in Shanghai China. These centers concentrate on research and manufacturer of the unique cosmetics products which are distributed to all the centers across the world. Although the organization is operated by a common management committee which is also considered as the board of directors and expected to formulate common policies and principles, there are other operational policies that are formulated at the plant level depending on the culture of the environment. This is highly influenced by the external and life factors like political, social and economical which influence the behavior of people (Armstrong Kotler, 2007).Cultures of L’Oreal in JapanThe main challenge of the company in the global market is whether it should adopt the general cult ure of the product thus considering the consumers in the global dimension or the specific culture of the location of each unit and still maintain the standardization of the products. Each country has got its cultures which should be adopted by any individual or organization surviving in it. The organization should lay its strategies for the operations of marketing and promotion of the make-up products based on the influence of the cultural activities or behavior of the consumers.Considering the cultural activities of Japan is an essential aspect of marketing because it influences and needs and wants of the targeted consumers as well as having a positive impact in the efforts to interpret the communication of the products. Considering the behavior of the consumers will enable the management and other operators of the organization to effectively formulate the important aspects of manufacturing the products, for example, features of the cosmetics, packaging, symbolic attributes, promot ion and service attributes.