A Strategy of Global Marketing at Loreal Case Study

Essays on A Strategy of Global Marketing at Loreal Case Study The paper "A Strategy of Global Marketing at Loreal" is an amazing example of a case study on marketing. The L’Oreal Group is considered as the largest company which produces beauty and cosmetics across many countries of the world. With its main offices in Paris, it has so many units and plants in the other nations of the world. It mostly concentrates on; skincare, hair color, makeup, perfumes, sun protection, and hair care. In the United Nations, the company actively supplies pharmaceuticals and dermatological fields and is considered as the leading nanotechnology patent-holder. The study below considers the aspects through which the company is able to adapt a strategy of global marketing and why it has different cultural distinctions for enhancement of the prosperity in international markets.How L’Oreal is adapting a global marketing strategyThe Company is widely represented by the many units which are located in various parts of the world. Apart from the distributors who are located almost in all corners of the world, it has five worldwide research and development centers: there are two in France (Chevilly and Aulnay), one in the United States (Clark, New Jersey), and one in Japan and another one in Shanghai China. These centers concentrate on research and manufacturer of the unique cosmetics products which are distributed to all the centers across the world. Although the organization is operated by a common management committee which is also considered as the board of directors and expected to formulate common policies and principles, there are other operational policies that are formulated at the plant level depending on the culture of the environment. This is highly influenced by the external and life factors like political, social and economical which influence the behavior of people (Armstrong Kotler, 2007).Cultures of L’Oreal in JapanThe main challenge of the company in the global market is whether it should adopt the general cult ure of the product thus considering the consumers in the global dimension or the specific culture of the location of each unit and still maintain the standardization of the products. Each country has got its cultures which should be adopted by any individual or organization surviving in it. The organization should lay its strategies for the operations of marketing and promotion of the make-up products based on the influence of the cultural activities or behavior of the consumers.Considering the cultural activities of Japan is an essential aspect of marketing because it influences and needs and wants of the targeted consumers as well as having a positive impact in the efforts to interpret the communication of the products. Considering the behavior of the consumers will enable the management and other operators of the organization to effectively formulate the important aspects of manufacturing the products, for example, features of the cosmetics, packaging, symbolic attributes, promot ion and service attributes.

Point Of View In A Rose For Emily By William Faulkner

In â€Å"A Rose for Emily† author William Faulkner, uses the literary element, point of view, to show the town’s feelings as it reacts to the events surrounding Miss Emily, create a suspenseful tone, and convey the theme that oppression can cause someone to reach their breaking point. In the Perrine handout, it says, â€Å"With the growth of artistic consciousness, the question of point of view—of who tells the story, and, therefore, of how it gets told—has assumed special importance† (Perrine). In this case, the author uses the plural form of first-person point of view which affects the tone and theme of the story. For example, In the â€Å"... first-person point of view, the author disappears into one of the characters, who tells the story in in the†¦show more content†¦It’d also contradict the whole point of the story which is to highlight the effect of gossip. Faulkner also uses an objective point of view to create a suspenseful tone and convey the theme. For example, when Miss Emily goes to the town’s druggist for poison, they exchange dialogue on which one would be the best and in result Miss Emily asks for arsenic. The druggists then replies, â€Å"Why, of course, if that’s what you want. But the law requires you to tell what you are going to use it for†(Faulkner) to which then Miss Emily just stares at him without responding, causing the druggist to stop questioning her and package up the poison. With this point of view, â€Å" readers are placed in the position of spectators...they see what the characters do and hear what they say but must infer what they think or feel†¦Ã¢â‚¬  (Perrine). The druggist refraining from asking anymore questions shows that he felt uneasy about the situation and thought it was best to just do what she requested. This could be supported by the fact he wrote â€Å"For rats† on the package. This is what acts as a catalyst for the suspenseful tone. Miss Emily refusing to tell what she needs the arsenic for implies that she has malicious intentions, which builds up suspense and curiosity for the reader. The different point of views also help convey the overall theme of the story; the suppression of a person can cause them to break. The townspeople are able to see her father’s ways as hurtful for MissShow MoreRelatedA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreEssay on William Faulkners A Rose for Emily1539 Words   |  7 PagesWilliam Faulkners A Rose for Emily As any reader can see, A Rose for Emily is one of the most authentic short stories by Faulkner. His use of characterization, narration, foreshadowing, and symbolism are four key factors to why Faulkners work is idealistic to all readers.   Ã‚  Ã‚  Ã‚  Ã‚  The works of William Faulkner have had positive effects on readers throughout his career. Local legends and gossip trigger the main focus of his stories. Considering that Faulkner grew up in Mississippi, he wasRead MoreA Closer Look At William Faulkner s A Rose For Emily1384 Words   |  6 PagesA Closer Look at William Faulkner’s â€Å"A Rose for Emily† There have been many short stories written about life during the Reconstruction era after the civil war. Some stories, even though they are fictitious, are based upon and often mirror actual events that have taken place. The most relevant stories tell of lives and families that have been separated due to war, and how the remnants were left the task of rebuilding. As towns changed, people were somewhat reluctant to let go of past beliefs and whatRead MoreA Rose For Emily Literary Analysis957 Words   |  4 PagesWilliam Faulkner is a well-known author, whose writing belongs in the Realism era in the American Literary Canon. His writing was influence by his Southern upbringing, often setting his stories in the fictional Southern town, Yoknapatawpha County. â€Å"A Rose for Emily† was one of Faulkner’s first published pieces and displays many of the now signature characteristics of Faulkner’s writing. The short story provides commentary through the use of many symb ols. In William Faulkner’s short story, â€Å"A RoseRead MoreUnderstanding Faulkner s Madness By William Faulkner1385 Words   |  6 PagesUnderstanding Faulkner’s Madness William Faulkner s â€Å" A Rose for Emily † illustrates the extremes that someone may be driven to in the face of the â€Å" loveless † life that Miss Emily’s father created for her by driving away all the potential suitors. The major and minor events in the story help develop the plot idea that in the progress from an aristocratic but romanticized past to a more egalitarian present and future. Emily represents the standards and attitudes of the old south, and her inabilityRead MoreSummary Of A Rose For Emily 985 Words   |  4 PagesFatimah Alzauri ENGL 1010 Re 15 November 2015 Brief Analyzing for â€Å"A Rose for Emily† â€Å"A Rose for Emily† is a short horror, tragedy story which contains an interesting connection between its point of view and its plot, moreover, characters, and setting where the story takes a place, have a portion of making it a noteworthy story. William Faulkner, who wrote â€Å"A Rose for Emily† set it to present a picture of a lonely woman from Mississippi who expires to mental illness. The tragedy in this story isRead More William Faulkner Essay1215 Words   |  5 Pages William Faulkner nbsp;nbsp;nbsp;nbsp;nbsp;William Faulkner is one of Americas most talked about writers and his work should be included in any literary canon for several reasons. After reading a few of his short stories, it becomes clear that Faulkners works have uniqueness to them. One of the qualities that make William Faulkners writings different is his close connection with the South. Gwendolyn Charbnier states, Besides the sociological factors that influence Faulkners work, biographicalRead MoreCompare And Contrast A Rose For Emily And The Yellow Wallpaper937 Words   |  4 Pagesstudied more than ever. The view of women and mental illness has shifted dramatically from those in the late 1800s and early 1900s. In the short stories â€Å"A Rose for Emily† and â€Å"The Yellow Wallpaper,† the protagonists experience gender stereotyping and live in a society where there are certain expectations of women all the while they suffer from mistreatment due to the lack of understanding of th eir mental illness. In â€Å"A Rose for Emily† and â€Å"The Yellow Wallpaper,† William Faulkner and Charlotte PerkinsRead MoreWilliam Faulkner s A Rose For Emily1144 Words   |  5 PagesIn â€Å"A Rose for Emily† William Faulkner presents very disturbing instances and events that lead up to a shocking ending. Throughout the story, the narrator gives just enough information about Miss Emily’s past and present that leaves suspense until the very end. Miss Emily’s hardships throughout her life lead up to a mental breakdown. The author combines various literary elements to produce a brilliant and compelling short story. In his short story, â€Å"A Rose for Emily†, William Faulkner makes goodRead MoreTradition and change are two opposing ideas that have fought each other for thousands of years.700 Words   |  3 Pagesimprove society. In â€Å"A Rose for Emily†, William Faulkner writes about a woman who clings to her past in fear of th e future. Faulkner uses setting, character, point of view, structure, and symbolism to expose examples of human nature, which teach us important lessons about life. William Faulkner takes us to his fictional town of Jefferson, Mississippi at the turn of the 20th century, a time when the ways of society were changing dramatically. His fictional character, Miss Emily, is a prime example of

Nursing People with Chronic Conditions for Health -myassignmenthelp

Question: Discuss about theNursing People with Chronic Conditions for Health. Answer: Introduction Chronic illness refers to the health state and condition which is persistent within or long-lasting within n individual. This type of illness tend to occur with time and if it is inherent from parents or family members. Diseases can be chronic in nature and the effects have the potential to ham the afflicted individual. The individual possessing a chronic disease require constant or frequent medical care and attention. It is likely that the individual would be seriously affected if precautionary measures are not implemented within the appropriate time. In the essay an attempt would be made to understand and assess the possible chronic illness which can happen to an individual provided the fact that the individual has parents who suffered certain diseases. Considering the given case scenario, it can be observed hat Daniel is a man of 52 years who possess several health complications. His father faced death due to cardiac complications while his mother died to the metastatic breast cancer (the cancer was in its last stage where further treatment was not possible). Both the parents were afflicted with serious heart complications. Apart from this fact, Daniel was attacked with acute myocardial infarction (Lundstrm et al.2016). Hence, it can be easily stated that the heart condition of Daniel is sensitive and can be severely critical if proper attention is not given to the illness, the illness is chronic in nature. Daniel was a football player in his young day due to which the condition of his lower back is not good condition. Without proper medical attention, the lower back and the muscle in the knees might wear out and deteriorate in future; it can become a chronic medical issue. It has been observed that the condition of the bronchitis is recurring in Daniel, along with this he is in the first stage of emphysema. The individual who is facing problem of recurring bronchitis and emphysema is likely to have chronic lung problems and breathing complications (Singh Yadav, 2015). The lung bags have started to expand and signs of damage have become apparent. Taking into account the case scenario of Daniel, it is important to mention that the individual is a heavy smoker, finishes two packets of cigarettes per day. This habit would further worsen the condition of the lungs, affecting the other oragans related to respiration in the process (DeMaria et al. 2014). Taking into account the case scenario of Daniel, it is known that his wife Alma and son Noel lives with him. Both of them are working however, Alma is made redundant. In spite of her attempt she is unable to get any job. Negative impact would befall on the family members if Daniel does not start to give attention to the necessity of getting proper health treatment. His habit of smoking is bad for him as well as for the health of his family. Emergence of chronic illness would affect the financial condition of the family, leading to further problems and complications. The responsibility of the family would fall on the shoulder of Noel. Intensive care should be needed by Daniel and it would not be possible for Noel to take constant care of his father since he has to work (Moze, ef?kov, Ra?ek, 2014). It has been perceived that Alma is looking for job but is unable to get success; this is possibly one of the major reasons for getting succumbed to depression. She has been taking medicatio n because of depression issues. Hence, it can be easily understood that she needs health consultation and medical care. The potential chronic illness of Daniel would further impact and aggravate the mental condition of Alma, which might lead to severe stage of depression and anxiety (Patwary Biswas, 2015). Apart from this, the chronic illnesses would limit the working ability of Daniel. He would not be able to take extra work pressure. For instance, air pollution due to vehicles can aggravate the breathing problem of the individuals. As its result his income would reduce to a significant extent. Conclusion Health is an important asset. The individual would not be able to earn and have economic stability if the health condition affected and gets deteriorated. It is necessary for the individual to consider necessary medical treatment and care. It is necessary for the individual to pay attention to health, not only for self but also for the family members who are associated with the affected individual. Introduction Different kinds of model of care are present however considering the given case scenario of Daniel; the most suitable care model for the purpose would be the social model of care. It is true that it pays little attention to the injury and disease, however it should be mentioned that the chronic diseases which are given would generate and become severe if the consideration is not provided to the broader and exterior factors (Ahrens et al. 2016). The particular model highlights the broader factors concerning the health department, like economic, environmental, social and cultural factors. Considering the case scenario, it has been known that the individual used to play football and this has affected the knees and lower back. Daniel changed several occupations before he started to work as a cab driver. His parents had heart problems and he himself suffered from heart problems. His lung issues and recurring bronchitis along with the initial stage of emphysema, all related to the respirat ion system (Baxter et al. 2015). The habit of smoking on a regular basis has deteriorated the respiratory organs of Daniel. He had excessive fat and this had been leading to the problem of artery blockage. Therefore, it can be easily understood that in order to make the model of care applicable in an effective manner, a certain process needs to be conducted for the purpose. The first and the foremost factor which needs to be considered, effort should be made to make Daniel understand the necessity of taking medical care. He should have the knowledge of the importance of taking care of health and the immediate need to improve and better lifestyle. Workplace plays an important role in affecting the health condition of the individual (Vogel et al. 2014). Extra load and work pressure tends to affect the health condition. It is necessary for the workplace to ensure the responsibility of welfare and healthcare of the employees. The GRAB Company needs to give attention to the health condition of Daniel. For instance, health organization and workplace should come together to achieve the purpose. It is necessary for Daniel to get frequent health checkups and get medical insurance. The workplace should have certain rules and regulations keeping in mind the health condition of individuals such as Daniel. People tend to get affected and influenced from society. Daniel is a 52 year old man who changed several occupations, this shows that the unstable condition of his economic condition. Both his parents died from heart complications. His wife is made redundant from her company yet she is looking for jobs while their son also works with Daniel. Therefore, it can be said that the financial condition of Daniel and his family is not good and sufficient (Kingsnorth LeBlanc, 2013). Considering the factor, the government entity of the country needs to consult with the healthcare agencies to consider the improvement economic condition of individuals like Daniel. The Australian government needs to take the initiative. The care model gives importance to the ability of getting access to aids and facilities of healthcare. Health promotion should be conducted. For example, people associated or connected with health and social care needed to spread the necessity of health welfare with the help of v arious programs. Effort should be taken to educate individuals like Daniel as well as Alma to take care of health and the way which can enhance the healthcare process (O'Gara et al. 2013). Conclusion It is recommended for individuals like Daniel to get proper medical and health attention. This is necessary for the afflicted individual as well as for the family or close members who are associated with the individual. Help from external sources like indigenous community, workplace and so on. A patient communication letter Dear Mr. Daniel I hope your health condition is better. In this letter I would like to tell you about the purpose of the plans that we both agreed upon, considering the welfare of your wealth. I need to remind you that your health condition would not improve if you do not take proper medical assistance. You agreed to participate after carefully thinking about your family. I want to appreciate you for your attempt to consider about the agreed plans. I would like to state that we need to have your willing consent and full cooperation for the purpose. Yours sincerely, Michael Ross. A referral letter To the Heart of the Department, Heart Lung Clinic, City of West Torrens, South Australia, 6th Oct 2017, I would like to refer you a patient who has heart complications and lung issues. His father died from heart complications and mother from metastatic breast cancer. Daniel is a patient of myocardial infarction. He has recurring bronchitis and is in the first stage of emphysema. I would like your medical consultancy for the patient. I would be highlight obliged if you respond as soon as possible. Thanking you, Sincerely Michael Ross. Reference List Ahrens, K. A., Silver, R. M., Mumford, S. L., Sjaarda, L. A., Perkins, N. J., Wactawski-Wende, J., ... Faraggi, D. (2016). Complications and Safety of Preconception Low-Dose Aspirin Among Women With Prior Pregnancy Losses.Obstetrics and gynecology,127(4), 689-698. Baxter, M., Hex, N., Samyshkin, Y., Hudson, R., Mahon, J., Alexiou, D., Bartlett, C. (2015). If we followed the National Institute of Health and Care Excellence (nice) guidelines and treated people with diabetes earlier, patients and the National Health Service would benefit from a reduction in complications, mortality and direct healthcare costs.Diabetic Medicine,32, 198. DeMaria, A. L., Flores, M., Hirth, J. M., Berenson, A. B. (2014). Complications related to pubic hair removal.American journal of obstetrics and gynecology,210(6), 528-e1. Kingsnorth, A. N., LeBlanc, K. A. (Eds.). (2013). Management of abdominal hernias. Springer Science Business Media. Lundstrm, U., Wahman, K., Seiger, ., Gray, D. B., Isaksson, G., Lilja, M. (2016). Participation in activities and secondary health complications among persons aging with traumatic spinal cord injury.Spinal cord. Moze, ., ef?kov, Z., Ra?ek, L. U. (2014). Long-term effect of altered nutrition induced by litter size manipulation and cross-fostering in suckling male rats on development of obesity risk and health complications.European journal of nutrition,53(5), 1273-1280. O'Gara, P. T., Kushner, F. G., Ascheim, D. D., Casey, D. E., Chung, M. K., De Lemos, J. A., ... Granger, C. B. (2013). 2013 ACCF/AHA guideline for the management of ST-elevation myocardial infarction: executive summary: a report of the American College of Cardiology Foundation/American Heart Association Task Force on Practice Guidelines.Journal of the American College of Cardiology,61(4), 485-510. Patwary, M. S. A., Biswas, S. C. (2015). A Better Approach of Generalized Estimating Equations Models for Maternal Health Complications in Bangladesh.AU Journal of Technology,18(4). Singh, J. D., Yadav, R. A. (2015). Health complications caused by excessive use of smartphones.Global Journal of Multidisciplinary Studies,4(2). Vogel, J. P., Souza, J. P., Mori, R., Morisaki, N., Lumbiganon, P., Laopaiboon, M., ... Ganchimeg, T. (2014). WHO Multicountry Survey on Maternal and Newborn Health Research Network. Maternal complications and perinatal mortality: findings of the World Health Organization Multicountry Survey on Maternal and Newborn Health.BJOG,121(Suppl 1), 76-88.

Women in Rap Music free essay sample

To what extent does your chosen subject either perpetuates oppressive gender attitudes/myths, or allows participants involved in it to transcend the limitations imposed by gender/gender myths? Gender Degradation of Rap and Hip-Hop Music Dating back to the eras of the Battles and the Relentlessness, music has always had an affect on the ways that people act, dress, and live their lives. With the arrival of rap and hip-hop music in the mid sasss, new lyrics and cultural values began to spread throughout the radio frequencies of every household and car in society.Rap revived a new form of music a music based upon fast and catchy rhythms that could launch an audience off of their seats, forcing them to dance in the isles of a concert or down the halls of their own home. Yet, with this form of entertainment gaining popularity so quickly, its affects gradually began to take a toll on the ways that individuals lived and perceived life. We will write a custom essay sample on Women in Rap Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With lyrics promoting anger, violence, and substance abuse, society began to absorb what is sometimes called the gangster lifestyle. Through lyrics, music videos, and radio airtime, rap and hip-hop music has en able to positively expose the realities of the urban lifestyle, while promoting the degradation of women In a male dominated Industry; where female artists are scarce and are nearly forced to appeal lyrically and physically to males. With the arrival of the music video, rap and hip-hop artists were given the opportunity to express their lyrics in a visual form. Instead of directly relating the videos to some of the lyrics, rap artists decided to film videos that degraded the social and physical status of females in society.In various music videos, it is common or a female to be dressed in merely a bra and panties, dancing around a male for his own entertainment. This nearly nude image, which seems to depict a sense of power among males over females, is highly evident in the m usic video for the song The Thong Song by popular hip-hop artist Solos, formerly of the quartet Drug Hill. In this video, Solos sings about the thongs of women and how they shake it around for men. Not only are the lyrics to this song primarily about the body parts of females, but the video focuses on women of all different races dancing on the beach.Its not he fact that these women are dancing for fun, but it is the fact that these women are merely wearing a bathing suit top and a thong bottom piece. With their butt cracks revealed, the females in this video dance around Siss and other artists in this video. Siss is seen walking down the beach in one scene, Just viewing a line of females with their rears facing his face. Siss seems to have total power over these women, as he does back flips and dances along the sandy beach while grabbing and fondling any females that he chooses.In another particular scene, hip-hop artist Notion is seen toting in a hot tub with four other females; with all four females rubbing and touching the body of the sole male in the hot tub. These Images in the video alone show that women are merely seen as objects of sexual pleasure in rap and hip-hop music videos. The women nearly seem to look Like the slaves of the males, as they provide back rubs and belly dances for the spectators people call men. Not only are females depicted as sexual objects in music videos, but male rappers of their lyrics.In an article focused on the lyrical content of rap music, Victoria A. Brownout of Curve magazine claims that eighty percent of rap music is being performed by African-American males, yet the same percentage of the lyrical content is primarily discriminating against both females and homosexuals. This statistic researched by Brownout shows that even though hip-hop and rap music may have high entertainment value in the market, its true lyrical content is degrading to females, homosexuals, and even the buyer of the album.Furthermore, violence against females is evident within the lyrics of the song Stan by rap artist Mine. Amines lyrics state Shut up pitch! Im trying to talk! Hey Slim, thats my girlfriend screaming in the trunk but I didnt slit her throat, I Just tied her up, see I anti like you cause if she suffocates shell suffer more, and then shell die too. Well, goat go, Im almost at the bridge now Oh sit, I forgot, home I supposed to send this sit out? Amines lyrics depict a disturbing form of violence to society.In the lyrics, the reader can see that the male in the song has tied his girlfriend up, put her in the trunk, and is going to drive the car off of the bridge so that she drowns and suffocates inside the truck (Mine). These disturbing lyrics are a prime example of how females are beat and thrown around in many other rap lyrics promoting violence towards females in Americas society. Females are seen more as the objects of males, rather than individuals that have emotional and physical feelings of their own. These depictions harm the entire character of females and show the distinct weak nesses of abuse among many males in todays society.Along with the promotion of female abuse in the rap lyrics of many artists, one must realize that in a field that is primarily dominated by the men, few women seem o slip through the cracks and enter the rap and hip-hop music industry. In this industry very few females are taken seriously, which is obvious as Marl L. Shelton lists the few successful female rap artists in her article in Popular Music and Society. In her article, Shelton can only list the core of the artists that include TTL, Salt N EPA, Queen Latish, and MAC Late.Along with those four artists/groups, today there are merely three other famous rap artists, including: Missy Elliott, Ill Kim, and Eve. In an industry that is filled with sexist lyrics towards women, it is evident that these male artists wont be taken seriously lyrically. With very few females involved in the industry and males entering it nearly everyday, females remain a heavy minority among the hip-hop industry. Since the lyrics that the males rap about seem to express masculinity among these artists, rap music has taken upon the stereotype of being more masculine. Therefore when women enter the industry, it seems to be unacceptable for them to lyrically express feminine views. Feminine views are rarely seen among the lyrics of males, answering the question that females dont belong in he rap industry because it is the masculine territory of men. Furthermore, with females gradually beginning to work their way into the rap industry, they are forced to repress their true feminine views and produce lyrical content that appeals to males and contains more masculine aspects. Marl L.Shelton makes this evident in her article as she speaks on how women conform to masculine standards and base their lyrics on the idea of gangster rap. Shelton describes the scenes of various female music videos that tend to be based in an urban, crime- ale artist rather than that of a female artist. Along with conforming lyrically and visually to masculine settings, female artists have transformed from being more masculine and fully clothed to the feminine approach of less clothing that targets a male audience. Instead of standing for what they truly believe in, todays female artists direct their image and their lyrics on what will sell rather than what they personally value as an artist. Women rappers are often seen in music videos dressed wearing nothing but underwear, while rapping lyrics directed towards males. In the Eng How Many Licks by Ill Kim, the chorus talks about how many licks it is going to take the male to get to her the center of her body. The song also is filled with moans and sexual content that appeals to the sexual pleasures of males rather than to the artists own feminine satisfaction.Ill Kim focuses her song about various men that she has had sexual experiences with, degrading herself to the public, risking her image in an attempt to sell records rather than to promote the power of females. Even though women tend to be a source of degradation in hip-hop and rap music, his genre positively exposes the realities of the urban lifestyle. Rap music effectively shows the con ditions of the hood and helps to open the eyes of the listeners that life for everyone isnt easy and worry-free. In the song Changes by Outpace Shaker, the rapper illustrates an image of the common inner-city urban street.In his lyrics, Shaker describes a scene where white and blacks are enemies, and crack sellers are around every corner. Yet, even though these lyrics talk about the violence in the streets, it talks about needing to make a change within the society. Shaker raps We deed to make changes, Learn to see me as a brother instead of two distant strangers. And tats how its supposed to be. How can the devil take a brother if hes close to me, uh, I love to go back to when we played as kids, but things change, and thats the way it is. In the previous lyrics Outpace is encouraging peace within the community. He is encouraging whites and blacks to see each other more as individuals rather than two different enemies, but in the end he says that is Just the way the life is (filled with hatred). The ability that the rap and hip-hop genre has to expose how life really is in he ghetto not only can promote change, but it helps to show people of all socioeconomic backgrounds that life everywhere isnt truly kosher.Many of the rap lyrics composed by various artists focus on the neighborhoods that they live in, not generally depicting masculine views, but talking about how harsh urban life really is. As rap music continues to remain a top the music mainstream, new rappers continue to emerge daily from both the suburbs and the inner-city. With different tales to tell, rappers continue to conform to the ghetto image of the urban society. Yet, lyrically, rap music continues to express similar lyrics of female degradation and violence.And as the years pass, it is likely that more female artists will l and inside the rap and hip-hop music industry. Where violence is constantly being depicted, very few songs tend to express the true realities of urban life, limiting the views of people to only those of degradation towards women. And as long as the rap industry continues to remain popular among consumers, the lyrical content within the songs will never change; helping violence, hatred, and sexism survive in a society that is striving for change.